Ferrero Rocher Unveils "Raise A Rocher" for Celebrations
Ferrero Rocher is launching a new initiative to mark special moments in life with its brand platform, Raise A Rocher. This campaign aims to transform holidays and everyday victories into reasons for celebration, inviting everyone to toast to life’s highlights.
Embracing Special Moments with Ferrero Rocher
Raise A Rocher encourages individuals to uplift their experiences, whether that means indulging in a classic chocolate praline, sharing new chocolate squares, or savoring a creamy tablet bar all by themselves. Beyond being just a treat, Ferrero Rocher embodies the concept of luxurious celebrations that sparkle in delight.
“Ferrero Rocher has always symbolized the enhancement of delightful moments, and with Raise A Rocher, we invite everyone to honor both grand and subtle celebrations,” stated Juan Mejia, the Vice President of Premium Chocolate at Ferrero. “Every minute deserves a sprinkle of gold, whether it’s a family holiday, professional achievement, or a simple personal pause.”
Celebratory Offers and Initiatives
To complement the Raise A Rocher launch, Ferrero Rocher is introducing several exciting offerings:
Creative Campaign Launch
The launch of the Raise A Rocher campaign will debut across multiple platforms, including television, digital media, and social networks. Each advertisement will showcase a different product from Ferrero Rocher, highlighting unique moments of celebration. The campaign will feature rich gold hues and relatable yet aspirational characters, creating a sense of warmth and luxury.
Sweepstakes and Prizes
To celebrate this new brand identity, Ferrero Rocher is partnering with CHANDON for a sweepstakes that allows consumers to partake in this golden celebration. Participants can win a 96-piece Ferrero Rocher pyramid, premium glassware, and gift cards. Detailed information on entry eligibility can be found on the Ferrero Rocher website.
Microsite for Inspiration
The special microsite dedicated to Raise A Rocher will provide insights and ideas for both hosts and guests during the festive season. It will include helpful decorating tips, stylish guides, and DIY projects to elevate festive gatherings, ensuring that people can wrap their cherished memories in gold.
Seasonal Product Variety
This holiday season, consumers can explore a selection of Ferrero Rocher seasonal products available at various retail locations. Featured items include 12-piece and 24-piece holiday boxes, plus a unique 17-piece pyramid that makes the perfect centerpiece or gift.
Join the Celebration with Raise A Rocher
Start this holiday season with an uplifted spirit by exploring the Raise A Rocher microsite to enter the sweepstakes and discover innovative ideas for creating golden celebrations.
About Ferrero Rocher
Established in 1982, Ferrero Rocher originated from a small town in Italy, aimed at making exquisite chocolate artistry accessible to a broad audience. Initially available only in Europe, it quickly gained popularity and is now a beloved boxed chocolate brand globally. Today, Ferrero Rocher leads its category, being present in 140 countries across five continents.
Contact: Marisa Cherichella
SOURCE Ferrero North America
Frequently Asked Questions
What is the Raise A Rocher campaign?
The Raise A Rocher campaign is Ferrero Rocher's new brand platform aimed at celebrating special moments and elevating everyday experiences.
What promotions are associated with Raise A Rocher?
The campaign includes a sweepstakes with prizes, a creative advertising campaign, and a microsite offering decoration and celebration tips.
How does Ferrero Rocher define celebration?
Ferrero Rocher sees celebration as recognizing both grand occasions and everyday moments, inviting individuals to acknowledge all forms of achievement.
Where can I find Ferrero Rocher products?
Ferrero Rocher seasonal products are available at various retail stores nationwide.
What is the history of Ferrero Rocher?
Ferrero Rocher was created in 1982 in Italy and has since grown into a globally recognized brand, beloved for its luxurious chocolate offerings.
