Unlocking Streaming & SaaS: EBANX's New Pix Feature
Unlocking New Payment Opportunities with Pix Automático
Today marks a significant milestone for EBANX as it unveils the new recurring payments feature, Pix Automático. This innovative solution is specifically designed to enhance payment accessibility for consumers and businesses in Brazil.
Pix's Impact in Brazil
According to recent statistics, the Pix payment system is already embraced by a vast majority of the Brazilian adult population, with 91% actively utilizing it for transactions. The introduction of Pix Automático is anticipated to significantly broaden this reach, particularly benefiting subscription-based services and digital platforms.
Enhancing Accessibility and Growth
While over 170 million consumers in Brazil use Pix, around 60 million still lack access to credit cards. This gap presents an opportunity for Pix Automático to democratize online payments, allowing even those without traditional banking methods to engage in recurring transactions. EBANX is stepping up to facilitate this integration by connecting its merchants to this pioneering feature.
Financial Potential of Pix Automático
EBANX estimates that Pix Automático could unlock over USD 30 billion in recurring online payments within the next couple of years. Eduardo de Abreu, VP of Product at EBANX, emphasized this feature empowers millions of Brazilians, enabling better financial control and access to essential services.
The Future of E-commerce in Brazil
As e-commerce continues to rise, Pix is set to redefine payment preferences in the country. Projections indicate that by the end of 2025, Pix may well surpass credit cards as the preferred payment method for online transactions. Its rapid growth is fueled by increasing demand in emerging markets across Latin America, Africa, Southeast Asia, and India.
Shifting Market Dynamics
Currently, sectors like Software as a Service (SaaS) and streaming platforms have significant room for adjustment. Presently, only 2% of streaming and 13% of SaaS payments are conducted via Pix. This contrasts sharply with the dominant credit card usage, capturing 79% and 86% of the respective markets. The launch of Pix Automático could potentially recalibrate this balance.
Projected Growth and Market Trends
Despite an existing reliance on credit cards, forecasts suggest card transactions will grow alongside alternatives like Pix. Moreover, the Brazilian e-commerce market is projected to expand by an impressive 40% over the next two years, equating to an additional USD 167 billion in online volume.
About EBANX
Founded in 2012, EBANX has positioned itself as a leader in payment solutions across emerging markets. Its mission revolves around providing seamless access to international digital commerce, leveraging advanced technology and a profound understanding of local markets. EBANX enables global businesses to utilize a multitude of local payment methods while simplifying the complexities of cross-border transactions in Latin America, Africa, and Asia.
With the introduction of Pix Automático, EBANX is set to drive growth and facilitate sales for businesses, ensuring a smooth purchasing experience for consumers.
Frequently Asked Questions
What is Pix Automático?
Pix Automático is a new recurring payments feature within Brazil's Pix payment system that allows easier access to subscription services for consumers.
How many Brazilians use Pix?
Currently, 91% of the adult population in Brazil uses the Pix payment system.
What opportunities does Pix Automático create?
It opens up significant revenue potential for merchants looking to reach consumers who do not have credit cards.
Which sectors are most impacted by Pix Automático?
SaaS and streaming services are expected to benefit greatly from the adoption of Pix Automático.
How much could Pix Automático generate in payments?
Pix Automático has the potential to unlock over USD 30 billion in online recurring payments within two years.
About The Author
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