Unlock Health Empowers Nebraska Medicine's Workforce Strategy
Unlock Health, a pioneering full-service healthcare agency, has recently announced its collaboration with Nebraska Medicine. Their engaging campaign titled 'Together. Extraordinary.' successfully enhanced the employer brand, improved employee engagement, and fostered recruitment and retention.
Nebraska Medicine is a major player in the healthcare sector, employing over 9,000 team members across a diverse array of specialties. However, in recent times, they faced notable challenges in employee engagement and rising open positions, indicating a strain on their recruitment systems. These issues were particularly influenced by the ongoing effects of the pandemic, which disrupted the stability of many healthcare organizations.
Frank Lococo, Vice President of Marketing & Communications at Nebraska Medicine, emphasized the essential role of employees in fulfilling the institution's mission. He noted the significant steps taken to create a workplace culture where team members feel appreciated and invested in the broader mission of the hospital.
The 'Together. Extraordinary.' initiative officially launched in early 2024 and showcases genuine Nebraska Medicine employees. This campaign coincided with a series of improvements within the organization and a strategic marketing push aimed at attracting job seekers as well as keeping current staff engaged. In just a few short months, this formidable campaign led to substantial metrics, including:
- A remarkable 41% increase in visits to the careers landing page.
- A 39% surge in new applicants.
- A 15% decrease in voluntary turnover among staff.
- A 10% reduction in overall team turnover.
This campaign has significantly elevated Nebraska Medicine's status as a coveted employer, becoming a benchmark in healthcare talent acquisition and retention. Its impact continues to reshape Nebraska Medicine’s workplace culture and enhances its brand reputation as a leading employer in the healthcare industry.
Laura Roberts, Chief Client Officer at Unlock Health, remarked on the importance of collaboration across departments to achieve these outstanding results. She noted that Nebraska Medicine’s approach sets it apart from many competitors by demonstrating how integrating marketing, finance, technology, and healthcare expertise can result in compelling success stories.
The 'Together. Extraordinary.' initiative has earned notable accolades, having been recognized as a finalist for the 9th Annual Shorty Impact Awards in the employee engagement category. This recognition underscores the innovative spirit and dedication driving the campaign's success.
Unlock Health stands as the largest marketing agency focusing exclusively on healthcare services. Based in Nashville, Tennessee, it is redefining marketing dynamics in the healthcare sector, facilitating strategies that work effectively for healthcare providers. With a professional team dedicated to unlocking potential in health communication, Unlock Health believes in creating impactful engagements through data-driven insights and creative storytelling.
Frequently Asked Questions
What is the purpose of the 'Together. Extraordinary.' campaign?
The campaign aims to enhance Nebraska Medicine's employer brand, improve employee engagement, and support recruitment and retention efforts.
What results has the campaign achieved?
The campaign has led to a 41% increase in careers landing page visits, a 39% surge in new applicants, and a reduction in turnover rates.
Who developed the 'Together. Extraordinary.' campaign?
Unlock Health, a full-service healthcare marketing agency, partnered with Nebraska Medicine to create the campaign.
What challenges prompted the creation of this campaign?
The initiative was initiated in response to declining employee engagement and rising vacancy rates exacerbated by the pandemic.
How does Unlock Health contribute to healthcare marketing?
Unlock Health combines strategic marketing with a deep understanding of healthcare, making it easier for clients to achieve their goals through creativity and insights.
