New Era for New Chapter with Upcycled Certification
New Chapter has recently announced an exciting development in its product line. The company is pioneering the use of Upcycled Certified ingredients in its offerings. This includes the launch of its Wholemega™ Wild Alaskan Salmon Fish Oil line, which stands out as the first of its kind to receive such a certification. The Upcycled Certified mark signifies products that are not only high in nutritional value but also sourced from surplus foods that might have been discarded. This innovative step serves to reduce food waste while promoting sustainable practices, aligning perfectly with New Chapter's core values.
Leading the Way in Sustainability
New Chapter has been a champion of environmental responsibility for years. The company's journey toward sustainability began with its commitment to Organic Certification for its multivitamins back in 2005. This was followed by enrollment in the Non-GMO Project Verification program in 2010. Since becoming a certified B Corporation in 2014, New Chapter has embraced a holistic approach to measuring success—valuing people, planet, and profit alike. The recent achievement of Upcycled Certification is yet another significant milestone in New Chapter's pursuit of fostering a healthy planet.
Feedback from Leadership
Blaine Streisand, the CEO of New Chapter, expressed pride in achieving this certification. He stated, "We are incredibly proud to be among the first vitamin brands to achieve Upcycled Certification. Our commitment to sustainably harvested salmon has been a guiding principle since we began selling our Wholemega line in 2009. This certification reinforces our dedication to using the finest ingredients on Earth to lead the way towards a healthier and more sustainable world." This reflects an unwavering mission to prioritize quality while respecting the planet.
Health Benefits of Upcycled Fish Oil
By introducing upcycled fish oil to the market, New Chapter underscores its commitment to health and sustainability. The wild Alaskan salmon oil utilized is sourced from Certified Responsible Alaskan Fisheries and is extracted from nutrient-rich salmon trim, a product that would have otherwise gone to waste. This method ensures that health enthusiasts can support their well-being while making a positive impact on food waste. Fish oil is known for supporting various health aspects, including heart, joint, brain, eye, and skin health. It has been clinically proven to enhance Omega-3 index levels and help maintain healthy triglyceride levels, reinforcing the overall message of wellness.
Availability and Products
Starting in December, New Chapter's entire Wholemega line, including Wholemega Fish Oil, Wholemega Fish Oil for Moms, and Wholemega Fish Oil Tiny Caps, along with the Omega-3 Complex product, will proudly display the Upcycled Certification mark. These products will be available for purchase online and in natural health food stores, reflecting New Chapter’s accessibility of sustainable health solutions.
About New Chapter
New Chapter, a certified B Corporation based in Vermont, has been dedicated to promoting health since 1982. Their mission revolves around harnessing Nature’s wisdom to nourish the body, mind, soul, and Mother Earth. With a focus on blending high-quality ingredients with robust science and traditional practices like herbalism and fermentation, New Chapter delivers masterfully crafted formulas. These products not only benefit personal health but also echo a commitment to ecological stewardship and a sustainable future.
Frequently Asked Questions
What is Upcycled Certification?
Upcycled Certification indicates that a product is made from ingredients that are otherwise surplus or discarded, but still have high nutritional value, promoting sustainability.
How does New Chapter ensure sustainability?
New Chapter follows environmentally responsible practices, including sourcing certified sustainable ingredients and achieving multiple certifications like Organic and Non-GMO.
What benefits can I expect from using Wholemega Fish Oil?
Wholemega Fish Oil supports a range of health aspects such as heart, joint, brain, and skin health, while also promoting a healthy Omega-3 index and triglyceride levels.
When will the new Upcycled Certified products be available?
The Upcycled Certified products from New Chapter will be available in December, with various options offered for different health needs.
How long has New Chapter been committed to sustainability?
New Chapter has pursued sustainability initiatives since at least 2005 and has been a certified B Corporation since 2014, focusing on positive impacts for people and the planet.
