Unleashing Customer Engagement with Credera and Areteans
Unleashing Customer Engagement with Credera and Areteans
The global consultancy Credera has teamed up with Areteans, an integral player in the digital transformation space, to unveil their innovative Connected Marketing Platform. This pioneering platform aims to elevate customer engagement and empower organizations to make informed, data-driven decisions efficiently.
Transforming Customer Engagement Strategies
In today's rapidly changing business landscape, staying ahead requires more than just a reactive approach. Credera's Connected Marketing Platform acts as a catalyst for this change, enabling organizations to enhance their customer engagement frameworks. Rob Walker, general manager of customer engagement with Pega, emphasizes the platform's role in revolutionizing marketing. "The Connected Marketing Platform is a game-changer for organizations looking to enhance customer engagement and make data-driven decisions with agility," he stated.
Core Features of the Connected Marketing Platform
This platform encompasses three critical capabilities designed to streamline data integration and improve customer interactions. The first is an advanced client data environment, powered by OPMG's Marketing Analytics Platform and omni-data enrichment techniques. This foundation allows businesses to obtain a comprehensive view of customer interactions.
Real-Time Data Distribution
The platform also offers a real-time customer data platform (CDP) fueled by Tealium. This feature ensures structured, responsive data distribution, allowing organizations to react promptly to customer needs and preferences. Furthermore, it includes real-time one-to-one customer decision-making capabilities powered by Pega’s Customer Decision Hub, which facilitates contextual decision-making, AI-driven recommendations, and omnichannel awareness.
Meeting Evolving Customer Expectations
As consumer expectations evolve, organizations must adapt. Walker articulates that the platform empowers brands to not just meet, but exceed these expectations by allowing seamless interactions across different platforms. This capability is vital for driving top-line growth while ensuring efficiency that contributes to overall profitability.
Commitment to Innovation and Technology
Credera and Areteans remain committed to leveraging cutting-edge cloud technologies like AWS, GCP, and Azure, alongside real-time AI advancements. These technologies enable them to deliver outcome-focused solutions that drive optimal speed to market, ensuring clients can thrive in a competitive environment.
Enhancing Customer Experiences
By integrating content, data, and decision-making through their Connected Marketing Platform, Credera and Areteans make it possible for clients to forge stronger connections with their customers. Justin Bell, global CEO of Credera, affirms this by stating, "With our technology partners, we're proud to bring this solution to market connecting content, data, and decision-making for personalized customer experiences. This ensures our clients can stay connected to their customers and remain ahead of their competition in a complex digital landscape."
About Credera
Credera is a prominent global consulting firm dedicated to unlocking potential in a complex and competitive digital landscape. They pride themselves on crafting exceptional experiences and solutions tailored to their clients' needs in areas such as transformation, marketing technology, AI, and more. Driven by authenticity and excellence, they have aided numerous influential brands in navigating their journeys from strategy to execution.
About Areteans
Areteans, a part of Credera under Omnicom (NYSE: OMC), specializes in digital transformation, personalized marketing, CRM, and AI solutions. By combining their expertise in consulting and technology, Areteans provides organizations with the tools needed to excel and achieve accelerated growth through connected data, processes, and intelligence.
Frequently Asked Questions
What is the Connected Marketing Platform?
The Connected Marketing Platform is an innovative solution by Credera and Areteans that enhances customer engagement through data integration, analytics, and AI-driven decision-making.
Who are the main partners involved in this initiative?
Credera collaborates with Areteans, a Global Elite Partner of Pega, to develop the Connected Marketing Platform.
What are the key features of the platform?
The platform includes an advanced client data environment, a real-time customer data platform, and real-time one-to-one decision-making capabilities.
How does the platform help businesses?
It empowers businesses to make agile, data-driven decisions to meet evolving customer expectations and enhance engagement strategies.
Where can I learn more about Credera and Areteans?
You can find more information by visiting the respective websites of Credera and Areteans.
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