Unleashed Brands Expands with the Water Wings Acquisition

Unleashed Brands Expands Youth Enrichment Portfolio
In a significant stride for the youth enrichment sector, Unleashed Brands has made headlines by acquiring Water Wings Swim School. This strategic move is set to enhance their offerings by introducing swim education as a vital part of their comprehensive services for children. By expanding into the swim category, Unleashed Brands aims to support the holistic development of children and provide essential life skills that promote confidence and safety around water.
Understanding the Acquisition
Michael Browning, Jr., the founder and CEO of Unleashed Brands, expressed excitement about this acquisition. He explained, "The acquisition of Water Wings represents an exciting step forward for Unleashed Brands as we expand into the swim category. This addition aligns seamlessly with our mission by equipping kids with confidence, critical life skills, and a lifelong love of learning and growth." Through this transaction, Unleashed Brands is reinforcing its commitment to enriching the lives of young people while instilling vital skills such as swimming—an essential activity that also serves as a lifesaving skill.
The Mission of Water Wings
Founded in 2003, Water Wings Swim School has earned a notable reputation for its dedication to swim education. Their approach is centered on teaching lifesaving swim skills in a nurturing and enjoyable environment. With a curriculum designed for individuals of all ages—from infants to adults—they cater to a wide range of skill levels, ensuring everyone has the opportunity to learn essential swimming skills. The school offers group and private classes, recreational swim teams, baby pool time, and exciting swim camps, making it a fantastic option for families.
Growth Potential and Leadership
Water Wings has established a strong presence with locations across multiple states, each designed to provide exceptional swim education. Under the Unleashed Brands umbrella, the school is poised for further growth. Plans are in place for a national franchise program, set to be led by Avi Shafshak, co-founder of Water Wings, who will remain active in the company as Brand President. His leadership will be crucial in implementing Unleashed Brands' supportive resources to expand Water Wings' reach, enhancing its impact on families and children nationwide.
The Importance of Water Safety
Drowning, particularly among young children, highlights the critical need for proper swim education. Water Wings Swim School addresses this pressing issue directly. Through a positive learning atmosphere, they teach children how to swim while reinforcing water safety. This dual focus not only prepares kids for a lifetime of swimming but also equips families with knowledge crucial for preventing accidents and ensuring safety around water.
Vision for the Future
Avi Shafshak emphasizes the alignment between Water Wings' mission and Unleashed Brands’ growth strategy. He stated, "Unleashed Brands' proven platform and commitment to growth align perfectly with our vision for Water Wings. By leveraging Unleashed Brands' resources, technology, and marketing systems, we're excited to expand our reach and positively impact even more children and families with lifesaving swim instruction." This partnership illustrates the potential to transform swim education while reaching a broader audience.
Unleashed Brands' Comprehensive Portfolio
Serving as the parent organization of multiple well-known franchises, Unleashed Brands is committed to creating enriching experiences for children. Their portfolio includes leading brands such as Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, and Premier Martial Arts. With over 150 years of combined experience across their management team, Unleashed Brands continues to develop innovative strategies to benefit families seeking opportunities that foster children’s growth and development.
About Unleashed Brands
Unleashed Brands specializes in creating and expanding a network of innovative franchise brands focused on encouraging children to learn, play, and grow in safe environments. Their primary goal is serving families by providing engaging programs and activities that develop life skills, critical thinking, and confidence. With a mission to impact the lives of every child they reach, Unleashed Brands is dedicated to ensuring the success and enrichment of young minds.
About Water Wings Swim School
Water Wings Swim School, a beacon for swim education, has dedicated itself to providing a fun and safe learning environment since its inception. Their commitment to nurturing a love for swimming while teaching essential skills is paramount. Currently, they operate facilities across various states, making swim education accessible to countless families. By joining Unleashed Brands, Water Wings is set to amplify its mission and reach even more communities.
Frequently Asked Questions
What does the acquisition of Water Wings mean for Unleashed Brands?
The acquisition allows Unleashed Brands to expand its offerings into swim education, enhancing their youth enrichment platform and supporting child development.
What opportunities will Water Wings have under Unleashed Brands?
Water Wings will have enhanced resources, including a national franchise program, which will help expand its reach and impact on children and families.
Who will lead Water Wings following its acquisition?
Avi Shafshak, co-founder of Water Wings, will serve as the Brand President and continue to lead the school’s initiatives.
How does Water Wings promote safety in swimming?
Water Wings teaches lifesaving swim skills and promotes water safety, providing a safe environment for kids to learn and gain confidence in the water.
What other brands are part of Unleashed Brands' portfolio?
In addition to Water Wings, Unleashed Brands includes Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, and Premier Martial Arts.
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