University of New Hampshire Joins CampusESP's Growing Family
University of New Hampshire Embraces CampusESP for Family Engagement
CampusESP, a leader in family engagement solutions, is proud to announce the addition of its 450th customer: the University of New Hampshire (UNH). The partnership highlights CampusESP's commitment to enhancing communication between institutions and families, fostering a supportive environment for students.
The Role of CampusESP in Family Engagement
Founded in 2016, CampusESP has rapidly grown into a trusted provider of technology solutions for colleges and universities. Its platform is designed to assist institutions in effectively engaging both prospective and current families. Through this engagement, CampusESP enables schools to deliver essential information that is critical for student success.
Meeting the Needs of Families
As the largest university in its state and known for its robust research programs, UNH understands the importance of making families feel included in their students' academic journey. Concerned about the inclusivity of communication, UNH sought CampusESP's services to address these needs.
The Journey Toward Improved Family Communication
Traditionally, UNH communicated with families during the admissions phase, but transition to enrollment presented challenges. “We do a lot to help students and families adjust, but once they enrolled, the communication would taper off,” mentioned Christa Ricker, Director of New Student and Family Programs. She acknowledged the gaps that left families wanting more information and involvement.
A Shift in Strategy for Family Support
This realization prompted UNH to consider a revamped strategy for staying connected with families. Ricker emphasized that managing family contact information efficiently was a critical need. They wanted a streamlined approach to promote engagement and inclusivity.
Data Management Enhancing Family Engagement
Before partnering with CampusESP, UNH relied on a shared spreadsheet of email addresses collected through the Common Application. This system was cumbersome and often outdated, necessitating manual efforts to compile relevant information from multiple sources.
Encouraging Diverse Family Representation
The old method limited the connectivity to just two email addresses associated with each student. CampusESP’s system permits inclusive communication, bringing parents, stepparents, and guardians into the family engagement fold. Ricker expressed appreciation for this change, as it allows for a wider circle of support for students.
Beyond Social Media: Accurate Information Sharing
Many parents had turned to UNH’s Facebook group as a primary source of information. While this community provided emotional support, it often lacked reliable updates on university changes. Ricker stated, “The information on social media can vary year to year, leading to confusion.”
Implementing CampusESP for Tailored Communication
With the launch of CampusESP for Family Communication, UNH plans to utilize this system to enhance its outreach. The platform will allow for the creation of a comprehensive database that tracks parent interests and critical student lifecycle milestones.
Creating a Robust Community of Engagement
CampusESP’s automated features will enable UNH to send tailored communications on essential topics, ensuring families stay informed about academic life. Moreover, the dedicated content team at CampusESP will create relevant materials, allowing UNH to maintain a consistent flow of information.
Ensuring Data Accuracy and Communication Effectiveness
The introduction of ownership and comment auditing will ensure that families receive accurate information. “This gives us a new baseline for communication,” Ricker stated, underscoring the importance of families receiving timely updates about campus life.
Looking Ahead with Enhanced Family Integration
Ricker is optimistic about the positive impact this system will have on families. She hopes to share insights from university leadership and highlight the work of the Parent Council through the platform. The goal is to have families not only informed but engaged and contributing to the university community dynamically.
Fostering Long-term Family Connections
Through this partnership, Ricker envisions a future in which families can convey their understanding of university communications, reinforcing their role as valued members of the UNH community. The resources they receive will aid them in supporting their students' success at college.
About CampusESP
CampusESP is at the forefront of transforming family involvement into educational success. Their all-in-one family engagement platform allows institutions to share personalized content with families through various channels such as web, mobile, email, and text. By fostering a strategic family engagement plan, CampusESP helps colleges maximize parental influence, contributing to improved enrollment, retention, and fundraising efforts.
Frequently Asked Questions
What is the purpose of CampusESP's platform?
CampusESP's platform is designed to facilitate communication and engagement between universities and families, promoting student success through informed parental involvement.
How does CampusESP help universities like UNH?
CampusESP aids universities in efficiently managing family communications and contact information, enabling tailored and accurate updates for families about their student's academic experience.
What challenges were faced by UNH before CampusESP?
UNH struggled with maintaining consistent communication with families after students enrolled, relying on outdated methods that limited family engagement.
Why is family involvement crucial for student success?
Increased family involvement contributes positively to student performance, as engaged families can provide support and resources that enhance their child's academic journey.
How can families participate through CampusESP?
Families can easily sign up for accounts, receive tailored communications, and provide feedback, establishing a dynamic support system for their students at UNH.
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