UnionPay International Introduces Innovative Debit Card in Europe
UnionPay International and Bank of China Frankfurt Branch Launch New Debit Card
UnionPay International ("UPI") has partnered with the Bank of China Frankfurt Branch to introduce the SplendorPlus Debit Card, marking its significant entry into the European payment landscape. This innovative card is designed specifically for local residents in Germany, facilitating easier travel to China, and aims to streamline payments for the growing number of travelers.
Features of the SplendorPlus Card
The SplendorPlus Debit Card elegantly combines the trusted reputation of the Bank of China with the extensive infrastructure of UnionPay's global network. This partnership ensures that cardholders can enjoy effortless transactions both within Germany and when traveling abroad, particularly in China. An attractive feature of the card is its cashback incentive, offering 1% back on purchases made through the UnionPay network in mainland China, making it an appealing choice for frequent travelers.
Wide Acceptance Across Germany
In Germany, UnionPay's services are available in major tourist hotspots such as airports and shopping districts. This includes a variety of merchants like department stores, restaurants, hotels, and duty-free shops. Notably, UnionPay collaborates with Epay to enable QR code payments at significant retail chains, thus enhancing payment convenience for users across various settings.
The Reach of UnionPay in China
As part of its broader initiative, the SplendorPlus Card is welcomed by over 1.31 million merchants throughout China, spanning sectors such as transportation, dining, and retail. Additionally, UnionPay's partnerships with various online platforms and code merchants are poised to provide users with a more seamless shopping experience, crossing both online and offline transactions.
Enhancing the Cardholder Experience
Starting from a specific date, existing dual-currency debit cards from the Bank of China will be upgraded to the SplendorPlus version, which amplifies the benefits and cashback opportunities through UnionPay's mobile-first U Rewards Platform. This upgrade is part of a concerted effort to improve the payment experience for cardholders and stimulate an increase in card issuance and transaction activity.
Comprehensive Payment Solutions in the Global Market
UnionPay's Project Excellence, launched in 2024, aims to create diverse, robust payment solutions tailored to user needs. The program’s scope has broadened, focusing on enhancing acceptance scenarios, upgrading products, and expanding international reach. Consequently, transaction volumes and values have exhibited substantial growth, underscoring the initiative's success.
Expanding User Focus
Understanding the diverse requirements of global users, the SplendorPlus Card is particularly advantageous for long-term residents and visitors, melding global acceptance with features tailored for the Chinese market. Current distribution spans 56 institutions in 20 different regions, further solidifying UnionPay's commitment to global expansion.
Innovating Tax Services and Cross-Border Solutions
UnionPay is also advancing tax refund services, providing taxpayers with instant refund options at airports and city centers. Progress on cross-border QR code interoperability has been made with 19 countries and regions, allowing international customers to use familiar payment methods while in China, ultimately enhancing overall transaction convenience for travelers and businesses alike.
Frequently Asked Questions
What is the SplendorPlus Debit Card?
The SplendorPlus Debit Card is a new financial product launched by UnionPay International and Bank of China, aimed at simplifying payments for travelers.
Who can benefit from the SplendorPlus Card?
This card is designed for local residents and travelers to China, providing cashback benefits and a seamless payment experience.
Where can I use the SplendorPlus Card?
The card is widely accepted in Germany at various merchants and extensively used across China in multiple sectors.
What are the cashback benefits?
Cardholders earn 1% cashback on transactions made within mainland China through the UnionPay network.
How is UnionPay enhancing its services?
UnionPay focuses on expanding acceptance scenarios, offering upgrades to its product portfolio, and enhancing its international service network.
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