Understance's Exciting Expansion to Calgary with New Store Opening

Understance's Exciting Expansion to Calgary

Understance, a solutions-oriented lingerie company, has taken a significant step in its growth trajectory by opening its third retail location in Calgary. This new storefront follows the successful launch of its outlet in Toronto, signifying the brand's commitment to expanding its presence in the North American market.

Milestone in Growth Strategy

The Calgary store represents a crucial milestone for Understance, as the company aims to establish 30 retail locations across Canada and the United States within the next five years. Jiayi Lyu, Director of Understance, expressed enthusiasm about becoming part of Calgary's dynamic retail community. "The opening of our Calgary store is an exciting milestone as we work towards our ambitious goal of establishing 30 retail locations across Canada and the United States over the next five years. Understance is thrilled to become part of Calgary’s vibrant retail landscape and we look forward to building meaningful connections with the local community,” Lyu stated.

Store Experience and Design

This new retail space boasts an impressive 1,788 square feet, featuring a modern interior designed to enhance the overall shopping experience. Located within the AVLI Building, the store offers customers convenient underground parking, linking seamlessly to the welcoming atmosphere of the Inglewood neighborhood. This area is known for its eclectic mix of boutiques, charming cafes, and rich local history, making it an ideal place for Understance to thrive.

Special Promotions for Grand Opening

To mark the grand opening of the Calgary location, Understance is offering a limited-time promotion of 30% off storewide from December 18 to December 26. This exclusive offer invites shoppers to explore Understance's diverse collections that prioritize comfort, support, and style for all body types. Lyu emphasized that since their launch in 2021, Understance has focused on creating solutions for individuals who value both comfort and function without compromising on design.

The Importance of In-Person Shopping

In-person shopping plays a vital role in Understance's mission, as it allows the brand to provide personalized fitting services to its customers. At the Calgary store, shoppers will be greeted by experienced bra fitters who offer hands-on support, or they can choose to browse independently. This approach not only elevates the shopping experience but also aligns with Understance's goal of making high-quality, inclusively designed lingerie accessible to all Canadians.

Innovative Approach to Lingerie

Understance’s unique approach to undergarments focuses on comfort, fit, and durability, catering to a diverse range of customers. The brand seeks to innovate within the lingerie space, ensuring that each piece meets the expectations and needs of today’s consumers. With a mission to help bra wearers discover comfort, confidence, and self-identity, Understance designs bras that do more than just fit; they empower.

About Understance

Understance is a Vancouver-based lingerie brand that specializes in creating solution-oriented bras, underwear, and sleepwear that seamlessly blend exceptional comfort with necessary support. As the North American subsidiary of a leading global lingerie manufacturer, Understance boasts over 26 years of industry expertise and craftsmanship. Guided by its mission, Understance is dedicated to providing quality lingerie that transforms the everyday experiences of wearers into moments of comfort and confidence. To learn more about Understance, please visit their official site.

Frequently Asked Questions

What motivated Understance to open a store in Calgary?

Understance aims to expand its retail presence in Canada as part of its ambitious growth strategy, targeting 30 locations across Canada and the United States.

What special promotions are available for the Calgary grand opening?

During the grand opening celebration, Understance offers a 30% discount on all products in the store from December 18 to December 26.

How large is the new Calgary retail location?

The Calgary store spans 1,788 square feet, providing a spacious and welcoming environment for customers.

What makes Understance’s lingerie different from others?

Understance focuses on creating lingerie that prioritizes comfort, support, and style, catering to diverse body types with a commitment to inclusivity.

How can customers get personalized fitting services at Understance?

At the Calgary location, customers can receive hands-on support from experienced bra fitters, ensuring a tailored and satisfying shopping experience.

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