Ultra Pure, LLC Appoints Amy Edwards as Sales Director

Ultra Pure, LLC Appoints New Sales Leader
Ultra Pure, LLC, the largest global supplier of bulk alcohol and distilled spirits, proudly announces the appointment of Amy Edwards as its Senior Director of Sales. With over two decades of experience in the beverage alcohol sector, Amy has a proven record of building high-performance sales teams and forging robust brand partnerships in both the U.S. and international markets.
Amy Edwards: A Proven Sales Leader
Before joining Ultra Pure, Edwards was the U.S. Sales Director at Endless West. In that role, she managed both domestic and foreign sales, spearheading the creation of private label spirits and ready-to-drink (RTD) cocktail programs for major retailers and distributors. Her background also includes a position as North America Sales Manager at Next Century Spirits, where she was instrumental in developing private labels and launching high-profile spirit and RTD brands. Throughout her career, she has held significant roles at notable companies like Palm Bay International, Sazerac, and Remy Cointreau USA.
Sales Strategy and Market Expansion
As the new Senior Director of Sales, Edwards will take charge of Ultra Pure's national sales strategy within the beverage sector. Her primary focus areas will involve expansion into the fast-growing RTD category, fostering private label collaborations, and ensuring the ongoing success of the company’s premium bulk alcohol products. “I am particularly excited to delve into the RTD space and explore new opportunities for growth,” she stated.
Welcoming a Dynamic Addition
Niels van der Kloot, President of Ultra Pure, expressed enthusiasm about Edwards joining the team, noting, “Her energy and expertise, combined with her extensive relationships in the beverage industry, will significantly contribute as we scale our operations. This is particularly crucial in light of our recent facility expansion.”
Edwards' arrival comes at a strategic moment for Ultra Pure, which is expanding its capabilities with a new 30,000-square-foot distillery in Louisville, Kentucky. This state-of-the-art facility will offer 1 million gallons of bulk spirits storage, dedicated RTD ingredient tanks, and advanced logistics capabilities.
Commitment to Innovation and Quality
Expressing her thoughts on the new role, Edwards said, “I am honored to join a company that is customer-focused and innovative. Ultra Pure is in a prime position to provide brands with the solutions they need in today's dynamic beverage market. I'm looking forward to playing an integral part in our growth trajectory.”
About Ultra Pure, LLC
Founded in 2006 and headquartered in Connecticut, Ultra Pure has established itself as a leading supplier of bulk alcohol in the United States. The company specializes in high-quality bulk ethanol and spirit products suitable for various industries. Ultra Pure’s extensive portfolio includes Grain Neutral Spirits, aged and unaged Bourbon and Whiskies, Organic Alcohols, Rum, and other specialty alcohols.
Expansion Efforts
The company’s new Louisville facility significantly enhances its operational capabilities, offering 1 million gallons of tank storage, a rail spur, and efficient logistics. This facility is equipped for advanced mixing and blending operations, cold storage for cream liqueurs, and new Brewery Permit operations to support the storage and distribution of sugar brew and malt bases.
Commitment to Diverse Industries
Ultra Pure caters to a broad range of clients in sectors such as craft distillery, food services, flavor industries, and the RTD beverage market. The company is dedicated to innovation, quality, and customer satisfaction, ensuring that it meets the changing demands of the market.
Frequently Asked Questions
Who is Amy Edwards?
Amy Edwards is the newly appointed Senior Director of Sales at Ultra Pure, LLC, bringing over 20 years of experience in the beverage alcohol industry.
What is Ultra Pure, LLC known for?
Ultra Pure, LLC is the largest supplier of bulk alcohol and distilled spirits globally, specializing in high-quality ethanol and spirits for various applications.
What are some of Amy Edwards' past roles?
Before joining Ultra Pure, Edwards served as U.S. Sales Director at Endless West and North America Sales Manager at Next Century Spirits.
What are the company's recent developments?
Ultra Pure recently expanded its operations with a new distillery in Louisville, Kentucky, enhancing its production and logistical capabilities.
What is the focus of Ultra Pure's sales strategy under Amy's leadership?
Edwards will focus on expanding into the RTD market, developing private label partnerships, and promoting Ultra Pure’s premium bulk alcohol offerings.
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