Ulta Beauty Partners with Universal Pictures for Wicked Launch
Ulta Beauty Unveils Collaboration with Universal Pictures
Ulta Beauty, the leading beauty retailer in the United States, has just announced its exciting partnership with Universal Pictures for the launch of a multi-branded beauty collection inspired by the much-anticipated cinematic event, Wicked. This beauty range will be available at Ulta stores and online, beginning this holiday season. The collection draws inspiration from the popular stage musical that reveals the untold story of the witches of Oz.
Innovative Beauty Inspired by a Timeless Musical
The Wicked-themed collection champions the spirit of self-discovery and individuality, encouraging beauty enthusiasts to express themselves boldly. Gregarious colors and magnetic products characterize this collection, designed to inspire joy and creativity. Monica Arnaudo, the Chief Merchandising Officer of Ulta Beauty, shared, "We believe beauty is a form of self-expression, and the partnership with Wicked manifests that in a vibrant way. This collection empowers individuals to explore their unique identities through beauty, much like the characters in the musical."
Exciting Launch Events and Exclusive Offerings
From October 6 until December 25, Ulta Beauty will feature front-of-store displays and immersive experiences in every Ulta store nationwide, showcasing the special releases that the Wicked collection brings. For a limited period, Ulta Beauty Rewards Diamond and Platinum members can access the collection early on October 1st and 2nd through the Ulta Beauty App and website. In selected flagship stores in New York and California, guests will be delighted by themed takeovers that simulate the Land of Oz, enhanced with unique experiences like interactive beauty services inspired by the characters from the musical.
A Diverse Range of Products for Every Beauty Lover
The Wicked collection encompasses a wide assortment of beauty products across ten categories, with prices starting from $8 to $60. It features a stellar lineup of both exclusive and well-known beauty brands:
- r.e.m. beauty by Ariana Grande: A shimmering, enchanted makeup collection tailored exclusively for the film adaptation of Wicked, including stunning palettes inspired by the characters.
- Beekman 1802: Spellbinding skincare and body care designed around the essence of beauty and kindness.
- OPI: A holiday collection filled with shades from Glinda’s pinks to Elphaba’s vibrant greens, enhanced with magical effects.
- It Brushes For Ulta: An exclusive blush and foundation brush set with custom designs embodying the theme of the collection.
- Caboodles: Newly designed On-The-Go Girl™ cases showcasing color schemes inspired by Glinda and Elphaba for beauty enthusiasts.
- Conair: This collection includes essential styling tools and accessories to empower users to express their beauty.
- TARTAN + TWINE by Conair: Beautifully designed cosmetic bags with a Wicked flair for organization.
- Wet Brush: Featuring Detangle and Style Kits inspired by characters from the musical.
- Wella: Hair care products designed to repair and strengthen hair, ensuring everyone looks their best.
- Scunci: Hair accessories that showcase the dual nature of Glinda and Elphaba.
“Creating our r.e.m. beauty collection for Wicked was simply enchanting,” remarked Ariana Grande, who stars in the film. “We want fans to delve into the magical world of Wicked, and experience beauty that reflects that awe.”
Celebrating Empowerment and Individuality
This partnership is rooted in a mutual commitment to celebrating individuality and harnessing the transformative powers of beauty. Just as Universal Pictures’ Wicked showcases remarkable friendships and self-discovery, this collaboration paves the way for beauty lovers to explore their true potential through thoughtfully curated beauty products.
Frequently Asked Questions
What is the Ulta Beauty and Wicked partnership about?
The partnership highlights a multi-branded beauty collection inspired by the film Wicked, available at Ulta Beauty locations and online.
When will the Wicked collection be available?
The collection launches on October 6 and will be available through December 25, while supplies last.
What kind of products can customers expect in the Wicked collection?
The collection includes makeup, skincare, nail products, and beauty tools inspired by the musical characters.
Will there be any exclusive shopping opportunities?
Early access will be available for Diamond and Platinum members of the Ulta Beauty Rewards program on October 1 and 2.
Does the collection include products from well-known brands?
Yes, it includes offerings from brands like r.e.m. beauty, OPI, and Beekman 1802, among others.
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