UBS Strengthens Commitment to Yachting Through Monaco Partnership
UBS and the Yacht Club de Monaco Enhance Yachting Future
In a significant development for the yachting community, UBS has renewed its strategic partnership with the Yacht Club de Monaco, a collaboration that transcends traditional sponsorship. This relationship, which has flourished over more than thirty years, is now poised to drive innovation and sustainability in the world of yachting. Recently, the agreement was formalized by key figures, Bernard d'Alessandri, Managing Director and General Secretary of YCM, and Alejandro Velez, UBS Monaco’s Country Head.
An Evolving Partnership in Yachting
Historically, UBS's involvement with the Yacht Club traces back to the early 1990s when its predecessor supported the Primo Cup-Trophée Credit Suisse. This partnership has seen remarkable growth; it extended well beyond just sponsoring regattas. In 2000, with the resurgence of the America's Cup in Europe, UBS’s role took on new dimensions, signifying a mutual commitment to the promotion of elite sailing. Furthermore, the establishment of the YCM Awards, known as Trophée UBS, showcased the dedication to honoring outstanding sailing enthusiasts, further enriching the club's sporting ecosystem.
International Scope and Innovation
Over recent years, the partnership has evolved into a more robust international collaboration. UBS has played a crucial role in events like the Monaco Energy Boat Challenge, which serves as a testing ground for clean propulsion technologies, underscoring its commitment to environmental sustainability. Additionally, the introduction of the SEA Index has been a pivotal initiative. This innovative tool enables yacht owners and builders to measure CO2 emissions, paving the way for a more sustainable future in yachting.
Celebrating Maritime Heritage
The collaboration between UBS and the Yacht Club de Monaco is not limited to technological advancements; it also emphasizes the importance of maritime heritage. Events such as Monaco Classic Week exemplify this effort, celebrating the timeless elegance of historic yachts. This dual approach of fostering innovation while celebrating tradition resonates with the club’s mission under the presidency of HSH Prince Albert II.
UBS: A Key Player in Advanced Yachting
UBS’s substantial presence, with operations in over 56 countries and assets exceeding USD 5 trillion, positions it as a cornerstone in Monaco's strategic vision to become the 'Capital of Advanced Yachting.' This vision aligns seamlessly with UBS’s ethos, which merges a passion for the sea with a commitment to sustainability and visionary thinking.
A Commitment to Excellence
The alliance between UBS and the Yacht Club de Monaco epitomizes a shared aspiration to elevate standards within the yachting sector. Bernard d'Alessandri emphasizes the importance of this collaboration in enhancing excellence in yachting. Alejandro Velez echoes this sentiment, expressing pride in being part of the club's ongoing legacy and an eagerness to explore new avenues of joint development.
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Frequently Asked Questions
What is the significance of the UBS and Yacht Club de Monaco partnership?
The partnership goes beyond sponsorship, focusing on innovation, sustainability, and the promotion of elite yachting.
How long has the partnership lasted?
The relationship spans over thirty years, marking a deep-rooted collaboration in the yachting community.
What initiatives have stemmed from this partnership?
Key initiatives include the Monaco Energy Boat Challenge and the SEA Index for measuring yacht emissions.
Who are the key figures involved in the partnership?
Bernard d'Alessandri and Alejandro Velez are significant figures in formalizing and enhancing this collaboration.
How does this partnership promote sustainability?
The partnership fosters innovative technologies and practices aimed at reducing the environmental footprint within yachting.
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