TTEC and Westcon-Comstor: A Partnership for Sales Success

TTEC Digital Partners with Westcon-Comstor for Sales Optimization

TTEC Holdings Inc. (NASDAQ: TTEC) has emerged as a leader in customer experience technology and services. The company has recently joined forces with Westcon-Comstor to enhance their global sales processes through data-driven strategies. TTEC Digital brings their expertise to ensure a thorough optimization of sales activities, paving the way for a more streamlined and efficient workflow.

Understanding the Need for Change

Westcon-Comstor serves a unique role within the technology sector, connecting top-tier IT vendors with a vast network of resellers, systems integrators, and service providers worldwide. Their dedication to excellence led them to recognize the need for a robust sales optimization strategy as they pursued a comprehensive digital transformation.

The Digital Transformation Journey

This digital transformation is not merely about implementing new technologies, but rather about rethinking the way Westcon-Comstor engages with their customers and manages their sales processes. The company sought a partner capable of supporting their ambitious vision, one that understood the importance of a harmonized approach across regions.

TTEC Digital's Role in Sales Process Optimization

After a competitive request for proposals, Westcon-Comstor selected TTEC Digital for its proven expertise in Microsoft Dynamics 365 Sales and its capability to handle complex projects internationally. TTEC Digital's multifaceted approach is vital, as they leverage resources from various geographical regions—Europe, the Middle East, Africa, and India—to devise effective strategies tailored to Westcon-Comstor's needs.

Results and Progress

The implementation of the sales process optimization program has already proven successful across 62 countries. Key achievements include:

• Over 1,700 users actively engaging with a remarkable 92% adoption rate for daily sales tasks.
• Generated 158,000 new sales leads, demonstrating the program's effectiveness in driving new opportunities.
• Significant improvements in data accuracy and enhanced win rates, contributing positively to the company's bottom line.

The Importance of a Consistent Sales Process

As highlighted by Dave Seybold, CEO of TTEC Digital, a well-defined sales process is crucial in shaping customers' perceptions of a brand. Often, the first interaction a customer has with a company is through the sales engagement. Ensuring that this experience is seamless and positive can lead to repeated business and long-term relationships.

Collaborative Workshops for Success

TTEC Digital conducted extensive workshops with Westcon-Comstor to understand their specific challenges. This collaboration helped define essential metrics for measuring progress and ensuring that all stakeholders are onboard with the transformation plan. The efforts have unfolded in phases, with the project commencing with a pilot phase and progressing to a global rollout, focusing on continual refinement of the optimization strategy.

Conclusion and Future Outlook

The union between TTEC Digital and Westcon-Comstor represents a significant advancement in the realm of customer experience and sales efficacy. With ongoing support and strategy refinement from TTEC Digital, Westcon-Comstor is poised to enhance its sales processes further, ultimately delivering superior experiences to its customers.

Frequently Asked Questions

What is the goal of the partnership between TTEC Digital and Westcon-Comstor?

The partnership aims to optimize Westcon-Comstor's global sales processes to enhance their customer experience and drive business growth.

Which regions are involved in the sales process optimization program?

The program is active in 62 countries, including regions such as Europe, the Middle East, Africa, and India.

What tools are being utilized in the optimization process?

TTEC Digital is leveraging Microsoft Dynamics 365 Sales and a suite of modern, data-driven tools to improve sales activities.

What were some initial results from the program?

Some results include a 92% user adoption rate for daily sales tasks and the generation of 158,000 new sales leads.

How does a consistent sales process impact customer experience?

A consistent sales process is foundational to shaping positive customer perceptions, setting the tone for ongoing customer relationships.

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