TrusTrace, Xoriant, and Carbon Trail: Changing Product Claims
Innovative Collaboration to Enhance Product Accountability
TrusTrace, a premier SaaS company recognized for its leading platform in product traceability and supply chain compliance, is excited to announce a groundbreaking partnership with Xoriant and Carbon Trail. This collaboration aims to create a unique solution for international brands striving for greater accountability in product marketing.
A Vision for Sustainable Business
Shameek Ghosh, CEO and Co-Founder of TrusTrace, emphasized the importance of this partnership in a rapidly transforming landscape. "In today's industry, increasing regulations and consumer demands prompt us to innovate. This initiative doesn't just address current challenges but also steers us towards a sustainable future," Ghosh stated.
Leveraging Cutting-Edge Technology
This new solution stands out as a groundbreaking advancement in the fashion and retail sectors. It expertly combines Xoriant's robust data architecture, Carbon Trail’s comprehensive environmental impact analytics, and TrusTrace's unparalleled traceability insights. Together, these elements equip brands with the essential knowledge to communicate product details effectively.
Supporting Regulatory Compliance
The launch of this solution aligns with the recent revisions of the Green Claims Code, established to clarify that environmental claims must be transparent, accurate, and validated. This regulation ensures that companies provide solid evidence for claims made regarding product materials and their environmental impact.
Empowering Brands Through Data
Shyam Pawar, VP of Sales at Xoriant, noted the strategic advantage this partnership provides: "By harnessing advanced technologies, we enable brands to gather accurate data for product claims, streamlining compliance and fostering sustainable practices in this crucial industry."
Going Beyond Carbon Footprints
As businesses increasingly recognize their responsibility to assess their environmental footprints, the demand for comprehensive measurement tools grows. "Brands must measure their environmental impact beyond just carbon, covering multiple indicators such as water usage, land impact, and more," explained Carbon Trail CEO, Ashish Rohil. This robust approach ensures brands meet Life Cycle Assessment (LCA) frameworks effectively.
The Future of Digital Transparency
One of the innovative features of this partnership is the Digital Product Passport. This system enables consumers to scan a product's QR code, leading them to detailed insights about its entire value chain, including environmental impacts and manufacturing origins. Such transparency enhances consumer trust and brand integrity.
A Call to Action for Brands
Ghosh concluded, “We are thrilled to launch this partnership aimed at giving brands the tools they require to position themselves transparently in front of socially conscious consumers. We cordially invite fashion and retail entities to become part of this journey towards more sustainable practices.”
TrusTrace’s Commitment to Sustainability
Regularly collaborating with major brands globally, TrusTrace provides the analytical capabilities needed to ensure supply chain compliance and visibility. With a proven history of successful implementations across different regions, TrusTrace has built a reputation as a reliable partner for significant fashion and retail brands, transforming their supply chains into sustainable networks.
Discover More About Our Partners
About Xoriant
Xoriant is a platform engineering firm driven by innovation, boasting a presence in the USA, Europe, and Asia. Their mission involves enabling businesses, from startups to Fortune 100 companies, to thrive through cutting-edge technological solutions.
About Carbon Trail
Carbon Trail stands at the forefront of sustainability within the fashion and retail sectors, leveraging artificial intelligence to provide extensive tools for environmental impact assessment and reduction strategies.
About TrusTrace
TrusTrace leads in supply chain traceability and compliance, assisting brands globally to digitize and standardize their data collection processes. Their innovative AI-driven platform empowers brands with essential information about their supply chain's impact and necessary compliance measures.
Frequently Asked Questions
What is the primary goal of the TrusTrace collaboration?
The collaboration aims to enhance product traceability and sustainability for fashion and retail brands, making them more accountable in environmental claims.
How does the Digital Product Passport work?
The Digital Product Passport allows consumers to scan a QR code to access detailed information about a product's lifecycle and environmental impact.
What regulations does this solution help brands comply with?
This solution assists brands in adhering to the Green Claims Code and other regulations demanding clear and accurate environmental claims.
What unique features does the new solution offer?
The solution integrates data architecture and environmental analytics to empower brands with transparent insights for effective product marketing.
How can brands get involved with TrusTrace?
Brands interested in enhancing their sustainability practices and product accountability can reach out to TrusTrace for partnership opportunities.
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