Truelink Capital's Acquisition of GES to Drive Future Growth
Truelink Capital has officially announced the closure of its transaction to acquire GES, a top player in the international exhibition and event sector. This significant move is poised to propel GES into a new phase of independence and growth.
Partnership Focused on Innovation and Presence
According to Luke Myers, Co-Founder and Managing Partner of Truelink Capital, the partnership aims to enhance GES’s core abilities in creative design, logistics, and event management. This collaboration is rooted in expanding GES's creative capabilities, tapping into strategic acquisitions, and enhancing its agency presence within the market.
GES's Legacy and Transition
GES boasts a rich history of over nine decades, maintaining a stellar reputation in the fields of exhibition and event management. Now, as it transitions into an independent entity, it positions itself to leverage its dedicated leadership team more effectively.
Leadership Insights
Derek Linde, the President & CEO of GES, expressed enthusiasm about the developments ahead. He mentioned the goal of delivering extraordinary experiences and how Truelink's guidance will play a crucial role in this endeavor. The focus remains on producing memorable events that resonate deeply with audiences worldwide.
Comprehensive Services and Global Reach
With a workforce of over 2,600 skilled professionals across continents, GES offers an array of services encompassing strategy, creative design, logistics, and event production. This comprehensive suite is tailored to meeting the diverse needs of clients spanning various sectors, including healthcare, technology, and retail. GES excels in delivering impactful experiences for both live and virtual events.
Strategic Expansion and Client Relationships
GES's strategic approach includes not only its foundational services but also an expansion into adjacent markets. This enables the firm to forge strong partnerships with brands and agencies, reinforcing its reputation as a reliable collaborator in brand activation.
Truelink Capital's Acquisition Strategy
This acquisition marks a pivotal moment as the sixth for Truelink Capital, illustrating its commitment to creating long-term value through targeted investments. The private equity firm specializes in operationally focused investments, primarily in the industrials and tech-enabled services segments, showcasing a proven track record of success.
Advisory Support and Legal Framework
In this transaction, BrightTower and Baird acted as financial advisors, while Kirkland & Ellis provided legal counsel to Truelink Capital. On the other side, Moelis & Company LLC served as financial advisor with Latham & Watkins LLP assisting Viad Corp., ensuring the transaction process was solidly backed by experienced professionals.
About Truelink Capital
Truelink Capital specializes in middle-market private equity investment and operates out of Los Angeles. With a focus on the industrials and technology sectors, Truelink is committed to forging alliances that enhance long-term value. Its investment strategy includes partnering with management teams to pursue growth through innovative initiatives and strategic acquisitions.
Understanding Viad Corp
Viad Corp, listed under NYSE: VVI, has traditionally operated through two divisions: GES and Pursuit. While GES specializes in comprehensive event solutions, Pursuit is involved in attractions and hospitality, offering visitors remarkable experiences in stunning locations.
Frequently Asked Questions
What does the acquisition of GES by Truelink Capital mean?
This acquisition allows GES to operate independently with a focus on growth through enhanced services and strategic partnerships.
How long has GES been in operation?
GES has an impressive history of over 90 years in the exhibition and events industry.
Who will lead GES following the acquisition?
Derek Linde will continue to lead GES as President & CEO, steering the company into its new phase.
What industries does GES serve?
GES caters to various sectors including healthcare, technology, and retail, providing comprehensive event services.
What strategy does Truelink Capital employ?
Truelink Capital focuses on operationally focused investments to create long-term value while partnering with leading companies in their respective fields.
