Truecaller Introduces Secure Calls for Enhanced Communication
Truecaller, a global leader in identity verification and fraud prevention, has unveiled its innovative feature, Secure Calls. This addition is designed to elevate the protection of both businesses and consumers during phone communications. Truecaller, recognized for its commitment to establishing trust in communication, has taken a significant step forward by launching Secure Calls as part of its Truecaller for Business platform.
How Secure Calls Ensure Authentic Communication
With Secure Calls, Truecaller enables businesses to perform secure calls to their customers. This process involves a secure backend handshake, which confirms the caller's identity, ensuring that the call is genuinely from the business and not an impersonator. This feature significantly reduces the incidence of fraudulent calls and adds a layer of assurance for users.
Combatting Call Spoofing
Call spoofing has become a growing concern for consumers and businesses alike. Truecaller addresses this issue head-on. When a business places a call using Secure Calls, the app identifies the call as 'Secure,' reassuring recipients that they are communicating with a validated entity. This not only restores confidence in phone communications but also helps protect consumers from falling prey to scams.
Quotes from Truecaller Executives
Fredrik Kjell, the Chief Operating Officer at Truecaller, emphasized the importance of this initiative: "Spoofed calls erode trust and cause distress. With Secure Calls, we are enhancing our verification methods and providing call-by-call assurance through an automated signing process. This initiative reflects our mission of supporting businesses in fostering meaningful communication with their customers."
Industry Leaders Adopting Secure Calls
Prominent companies, such as NoBroker, which is one of the leading property technology firms, have adopted Truecaller's Secure Calls feature. Akhil Gupta, the Founder and Chief Tech & Product Officer at NoBroker, stated, "With the emergence of sophisticated scams, securing our customers is a fundamental aspect of trust. Using Secure Calls, we proactively combat fraud and enhance the user experience by providing unique messages tailored to their needs."
Key Features of Truecaller’s Secure Calls
Truecaller's Secure Calls come with several benefits, making it an invaluable tool for businesses:
- Reduced Spoofing: The secure call signing mechanism deters fraudsters from impersonating legitimate businesses.
- Enhanced Verification: Businesses can secure their verified identities for every outgoing call.
- Increased User Trust: Each call includes a signal indicating that it has been securely signed, adding a layer of confidence for users.
- Brand Protection: The feature helps shield a company’s brand from hijacking by fraudsters.
- Visual Indicators: Users will see clear visual cues within the Truecaller app, confirming that the call is secure.
Truecaller’s Secure Calls feature marks a significant stride in enhancing communication safety and reliability. As of today, this feature is officially available to businesses worldwide, aiming to strengthen trust in communication.
Contact Information
For inquiries, please contact Andreas Frid, Head of IR & Communication, at +46 705 29 08 00.
About Truecaller
Truecaller is a distinguished platform for verifying contacts and blocking unwanted communications. With over 450 million active users and approximately 3,000 large enterprises using its services, Truecaller plays a crucial role in ensuring safe communication. The platform is officially listed on Nasdaq Stockholm and remains committed to building trust and improving connectivity in an increasingly digital world.
About NoBroker
NoBroker.com stands out as India's first prop-tech unicorn, aiming to eliminate brokerage fees in real estate transactions. The platform connects genuine buyers and sellers, making property transactions transparent and efficient. With millions of registered users across multiple cities in India, NoBroker is continuously transforming the real estate industry.
Frequently Asked Questions
What is the purpose of Truecaller’s Secure Calls feature?
Secure Calls aim to enhance communication safety by verifying the caller’s identity and combating call spoofing.
How does Truecaller verify the authenticity of calls?
Truecaller verifies calls through a secure backend handshake to confirm that the caller is genuine, labeling it as a secure call.
Who can use the Secure Calls feature?
The feature is available to Truecaller For Business subscribers globally.
What benefits does Secure Calls offer businesses?
It reduces spoofing, enhances user trust, protects brands, and provides clear visual indicators in the app for users.
How many active users does Truecaller have?
Truecaller has over 450 million active users, making it a key player in ensuring safe communication.
