Truecaller Launches Innovative Secure Calls Feature
Truecaller, recognized globally for its identity verification and fraud prevention solutions, has recently unveiled its game-changing feature called Secure Calls. This launch, part of the Truecaller for Business platform, aims to enhance the way businesses connect with their customers while tackling the increasing threat of call spoofing.
To provide this enhanced level of service, businesses that subscribe to Truecaller For Business can now make secure calls to their clients. The Secure Calls feature implies a robust backend verification process, ensuring that the caller is genuinely representing the company and not a fraudster attempting to impersonate them. This innovation allows Truecaller to confidently label the call as a "Secure Call," originating from a verified business entity.
This advancement introduces greater transparency for consumers when they answer calls. The result is a reduced chance of falling victim to fraudulent operations, thus significantly increasing consumer confidence.
Fredrik Kjell, Truecaller’s Chief Operating Officer, expressed the company's dedication to fostering trust in communication. He stated, "Spoofed calls erode trust and bring significant distress. Secure Calls elevate our commitment to verification, ensuring that each call is now assured through an automated signing process. Users will immediately know the call is a verified Secure Call due to the clear indicators within the app."
Leading companies, such as NoBroker, a top proptech firm, are already leveraging this feature to boost their customer protection strategies. Akhil Gupta, the founder of NoBroker, remarked, "In an era where scams are rapidly evolving, protecting our customers has become non-negotiable. With Truecaller’s Secure Calls, we stay ahead of fraudulent attempts, ensuring our users receive a trusted experience. Additionally, this feature allows us to communicate more effectively with our clients, tailoring messages to their needs."
Core Advantages of Truecaller’s Secure Calls
Truecaller’s Secure Calls provide several key benefits that enhance the interactions between businesses and their customers:
1. Reduced Spoofing Risks
By implementing a secure call signing mechanism, the likelihood of fraudsters successfully impersonating legitimate businesses is significantly decreased.
2. Elevated Verification
This feature ensures that every call made by verified businesses is secure, establishing a reliable identification process for each conversation.
3. Increased User Trust
With an individual Secure Call signal accompanying the existing verified business identity, users are presented with an additional layer of verification.
4. Strengthened Brand Protection
The mechanism complicates fraudulent parties' attempts to hijack company identities, thereby safeguarding the reputation of brands.
5. Distinct Visual Indicators
Users receiving calls will notice clear visual cues within the Truecaller app that confirm the legitimacy of the Secure Call.
As of today, the Secure Calls feature is making its global debut, opening a new chapter for businesses eager to enhance interaction security.
For further inquiries, please contact:
Andreas Frid
Head of IR & Communication
+46 705 29 08 00
About Truecaller:
Truecaller stands as the premier platform globally for verifying callers and eliminating unwanted communication. The platform facilitates secure and relevant conversations among users and streamlines connections between businesses and consumers. With a primary focus on combating fraud and unwanted contact, Truecaller serves more than 450 million active users and around 3,000 large enterprises worldwide. The company is listed on Nasdaq Stockholm.
About NoBroker:
NoBroker.com is India’s first prop-tech unicorn, transforming the real estate landscape by connecting genuine buyers and sellers, tenants and landlords, while providing a comprehensive array of home services. Founded in 2014, NoBroker aims to eliminate brokerage fees, resulting in a fairer property transaction process.
Frequently Asked Questions
1. What is the Secure Calls feature by Truecaller?
Secure Calls is a feature aimed at verifying businesses during phone calls to prevent fraud and protect consumers from scams.
2. How does Secure Calls work?
This feature conducts a secure handshake to verify the authenticity of the caller, allowing Truecaller to label the call as a genuine Secure Call.
3. Who can benefit from Truecaller’s Secure Calls?
Businesses that subscribe to Truecaller For Business can utilize Secure Calls to enhance trust in their communications with customers.
4. What are the main benefits of Secure Calls?
This feature reduces spoofing, enhances verification, increases user trust, strengthens brand protection, and provides visual indicators of a secure call.
5. Is the Secure Calls feature available to all businesses?
Yes, starting today, the Secure Calls feature is being rolled out to businesses globally.
