Trip.com’s Ambitious Plans to Enhance Global Travel Partnerships

Trip.com’s Ambitious Plans to Enhance Global Travel Partnerships

Trip.com, a renowned leader in providing travel services, recently hosted its Attractions & Tours Global Partners Forum, revealing exciting industry trends and the evolving dynamics within the travel sector. This event is part of the annual Envision conference organized by Trip.com Group, highlighting the importance of collaboration among global partners.

Empowering Global Partners with Innovative Solutions

Mr. Jim Ji, the Vice President of Trip.com Group and CEO of Attractions & Tours, addressed the attendees about the robust recovery of the travel industry. He shared that international tourist arrivals are on track to exceed pre-pandemic numbers, driven by relaxed visa regulations and increased flight availability worldwide.

During his keynote speech, titled 'Empowering Global Partners', Mr. Ji outlined how Trip.com meets growing customer demands by fostering a comprehensive tourism ecosystem. This ecosystem incorporates a diverse distribution network, which includes:

• 22 international offices for global outreach
• Over 2900 affiliates and resellers, spanning more than 150 countries and regions, and offering more than 300,000 products worldwide
• Access to over 170 marketing resources
• Support in 24 languages and round-the-clock customer service
• Options for 33 different currencies

In his address, Mr. Ji emphasized that Trip.com provides tools such as ticket vending machines, on-site ticket operations, and customizable online booking platforms to empower partners in reaching international travelers more effectively while improving operational efficiency.

Enhancing User Experience and Security Measures

Mr. Ji also spoke about the importance of securing transactions, mentioning the advanced measures Trip.com has implemented to mitigate fraudulent activities and ticket bot issues, thus ensuring safety for partners and customers alike.

In a bid to elevate traveler experiences, Trip.com collaborated with local partners to create solutions like the Trip.com VIP lounge at a major harbor. This initiative was well-received, drawing nearly 200,000 visitors and significantly boosting ferry ticket sales in the area.

Deepening Engagement through Unique Travel Experiences

During the forum, it was highlighted that today’s travelers are shifting their focus towards the experiences they can enjoy rather than just the locations they are visiting. Interestingly, Trip.com noted that experience-centric searches have surged, outpacing searches related to specific destinations or attractions sixfold. Notable interests among travelers include keywords such as 'food experiences' and 'spa treatments'.

Mr. Ji conveyed, “Modern travelers are overwhelmed with choices and increasingly seek meaningful experiences. By collaborating with our global partners and effectively utilizing AI and customer insights, we are curating unique travel experiences tailored to meet the evolving desires of our users.”

In this light, Trip.com launched Trip.Best, an in-app feature providing curated travel rankings based on user reviews, bookings, and AI algorithms. This innovative tool helps users discover popular attractions globally while offering insights into the best things to do, including visits to theme parks and museums.

Recognizing Excellence in the Industry

To acknowledge the contributions from global partners towards improving travel experiences, various awards were presented during the Envision forum. Categories included top-ranked attractions on the Trip.Best platform, as well as the Excellent Partner and Most Promising Partner Awards.

About Trip.com

Trip.com is an internationally recognized travel service provider, capable of operating in 24 languages across 39 countries and regions. The platform offers over 1.5 million hotels and connects travelers with flights from more than 640 airlines serving 3,400 airports worldwide. With exceptional 24/7 multilingual customer support, Trip.com is committed to delivering outstanding travel experiences to its customers.

Frequently Asked Questions

What is the primary focus of Trip.com’s recent conference?

The recent conference centered on empowering global partners in the travel industry by showcasing new trends and innovative solutions.

How is Trip.com enhancing traveler experiences?

Trip.com is enhancing experiences through personalized solutions and collaborations, such as creating VIP lounges for travelers.

What measures does Trip.com take to ensure transaction security?

Trip.com has implemented security measures to combat fraud and ticket bot activities, ensuring a safe transaction environment for partners and customers.

What is Trip.Best?

Trip.Best is an in-app collection that provides curated travel rankings based on user insights and AI, helping travelers find top attractions worldwide.

What support does Trip.com offer its partners?

Trip.com supports its partners with a vast distribution network, marketing resources, and comprehensive customer service to enhance their operations.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

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