Tricentis Strengthens Presence in Middle East with Dubai Office

Tricentis Expands Operations with New Dubai Office

Tricentis, a global frontrunner in continuous testing and quality engineering, has announced a pivotal expansion in the Middle East, establishing a new office in Dubai. This strategic investment is part of Tricentis’ long-term vision for growth across the region, with plans for further expansion into Saudi Arabia in the near future.

Strategic Location to Foster Innovation

Located in the bustling Dubai Internet City, alongside major technology firms such as SAP and Microsoft, this new office underscores Tricentis' commitment to accelerating the adoption of its codeless, automated software testing solutions. With this increased investment, the company aims to more effectively support local organizations in minimizing risks and hastening their digital transformation efforts, while continuing to enhance support for existing partners like Alshaya Group and Bank Albilad.

Industry Focus on Digital Transformation

Tricentis is particularly focused on sectors such as oil and gas, utilities, banking, retail, public sector, and telecommunications. To steer its ambitious growth strategy within the region, the company is adopting a partner-driven go-to-market strategy, collaborating with both global partners and local system integrators. Esteemed global partners include SAP, Accenture, Capgemini, DXC Technology, IBM, LTI Mindtree, NTT DATA Business Solutions, and Wipro, alongside trusted local partners throughout the Gulf Cooperation Council (GCC) countries.

Leadership Commitment and Economic Growth

As part of its growth strategy in the region, Tricentis has appointed Dan Melville as Vice President of the Middle East and North Africa (MENA), with a mandate to strengthen the local team and elevate service delivery.

According to Melville, "The Middle East is witnessing rapid growth driven by economic diversification, creating a strong pull toward digital transformation and innovative technologies like AI. CIOs and IT leaders in this region are realizing that relying on traditional, manual software testing methods can lead to significant delays in their transformation projects."

Melville emphasized the advantages of Tricentis’ AI-powered technology, stating, “We help organizations develop and deliver high-quality software more quickly, significantly reducing the risks associated with software defects.” He further added that the no-code design of their solutions is poised to contribute to upskilling local talent, bolstering capabilities within the Middle East and aligning with various knowledge economy initiatives.

Proven Results in Software Testing

Recent findings from a white paper highlight the efficiency gains experienced by organizations using SAP Application Testing solutions provided by Tricentis. These companies typically need 51% less time to complete testing cycles and enjoy an impressive three-year return on investment (ROI) of 576%.

Positive Impact on Business Transformation

Sergio Maccotta, Senior Vice President at SAP Middle East and Africa, noted, "We commend Tricentis for its expansion in this vital region. Quality assurance and software testing are paramount in fostering business transformation. With Tricentis’ innovative solutions, SAP clients can automate testing, prioritize critical areas, and guarantee seamless performance of their applications under real-world scenarios. We look forward to deepening our collaboration and enhancing the benefits for more customers through Tricentis’ advanced capabilities."

About Tricentis

Headquartered in Austin, Texas, Tricentis operates 26 offices worldwide. Recently, the company reported over $330 million in annual recurring revenue (ARR) for the past year, marking a 60% increase in new customers globally.

Tricentis' AI-driven continuous testing platform has undergone significant advancements, including the introduction of generative AI-powered solutions for its suite of products, such as Tricentis Testim, Tricentis Tosca, and Tricentis qTest.

Discover More About Us

At Tricentis, we strive to redefine the software testing landscape through our AI-based, continuous testing portfolio. Our approach combines automation, intelligent AI direction, and codeless design, empowering enterprises to expedite their digital transformation journeys by enhancing software release speed, minimizing costs, and improving overall quality. Recognized as a transformative force in software testing for DevOps, cloud, and enterprise applications, Tricentis continues to gain accolades from leading industry analysts. With over 3,000 clients globally, including prominent brands like McKesson, Allianz, Telstra, Dolby, and Vodafone, Tricentis is your go-to partner for quality engineering solutions.

Frequently Asked Questions

What is the purpose of Tricentis' new office in Dubai?

The new office aims to enhance support for local organizations in software testing and digital transformation while expanding Tricentis' market presence in the Middle East.

Which industries is Tricentis focusing on in the Middle East?

Tricentis focuses on the oil and gas, utilities, banking, retail, public sector, and telecommunications industries within the region.

Who is the newly appointed Vice President for the MENA region?

Dan Melville has been appointed as Vice President of Middle East and North Africa (MENA) to strengthen local operations.

What benefits do organizations experience with Tricentis solutions?

Organizations that utilize Tricentis' solutions report significantly reduced testing cycle times and higher returns on investment.

How many customers does Tricentis have globally?

Tricentis serves more than 3,000 customers worldwide, including many large and well-known enterprises.

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