TRESemmé Shines Bright During the Fashion Week Festivities
TRESemmé Takes Over the Fashion Scene
This season, TRESemmé is turning bedheads into bombshells with stunning, party-proof hairstyles designed to last beyond the runway. The brand is set to shine during fashion week, showcasing its expertise backstage as the official hair sponsor for several iconic shows. Collaborating with renowned designers like Christian Siriano, Cynthia Rowley, LUAR, and Prabal Gurung, TRESemmé is crafting signature hair moments using its A-List Collection.
Inclusive Access to Glamour
During the event, TRESemmé aims to provide runway-worthy hair and real-world access. For individuals who dream of receiving the full model treatment, the TRESemmé Style Studios Pop-Up Salon welcomes everyone without a backstage pass. Located at 216 Lafayette in SoHo, guests can drop by for complimentary services or snag a first-come, first-served appointment, making glamour accessible to all.
A Celebration of Nightlife
This year's fashion festivities align with the TRESemmé Get TF Out of Bed campaign. Since its launch, the campaign has revitalized nightlife through celebrations across the country. As the title sponsor of NYLON Nights: Fashion Edition, TRESemmé is hosting an extraordinary party at Classic Car Club Manhattan, ensuring that fashion enthusiasts enjoy a vibrant night out. TRESemmé ambassador Paige DeSorbo is set to blend excitement and glamour at this gathering, recording the exciting finale of the brand's YouTube series, featuring numerous beloved creators.
The Star of the Week: TRESemmé A-List Collection
Throughout fashion week, the TRESemmé A-List Collection will be recognized as a styling sensation. This 8-piece line is designed to reflect the prestige and elegance found in the highest-end salons, featuring all-inclusive styling and finishing products beloved by elite celebrity stylists. Enhanced by a unique fragrance blend of golden vanilla and sandalwood, the collection ensures that everyone can elevate their style to luxurious heights.
Key Products of the A-List Collection
- Dry Texturizing Spray: Elevates volume and maintains hold without weighing hair down.
- Signature Hair Fragrance: Infuses a luxurious aura of golden vanilla and sandalwood.
- Instant Fix Styling Stick: Perfect for taming flyaways and achieving polished styles.
- Lacquer Shine Spray: Provides high gloss while combating frizz under the spotlight.
- Smoothing Cream: Eliminates frizz for sleek, camera-ready hair.
- Bonding Oil: Offers strength and shine for that effortlessly chic glow.
- Workable Hairspray: Ensures flexible hold with adjustable features for personalized style.
- All-in-One Style Primer: Preps and protects hair for flawless styling results.
According to TRESemmé's Lead Stylist, Lacy Redway, unlocking A-List energy is achievable both on and off the runway. Partnering with leading designers and stylists to create transformative looks embodies the brand's dedication to high-fashion hair within reach.
Find TRESemmé Products
The TRESemmé A-List Collection is available exclusively at retail locations. Each product sells for an approximate retail price of $11.99, allowing consumers to enjoy premium styling without overspending. Follow TRESemmé on social media platforms like TikTok, Instagram, and YouTube for the latest updates and inspiration.
About Unilever
Unilever stands out as a leader in the Beauty & Wellbeing sector, among others. With a diverse range of products used by billions around the globe, Unilever has made a significant impact in the everyday lives of consumers. Their esteemed brands include Dove, Hellmann's, Vaseline, Degree, and TRESemmé, among many others. The company operates with a substantial workforce, generating impressive sales each year, reinforcing its position in the market.
Frequently Asked Questions
What is the TRESemmé A-List Collection?
The TRESemmé A-List Collection is an 8-piece line of hair products meant to provide luxury styling options without the high price tag.
Where can I find TRESemmé products?
TRESemmé products, including the A-List Collection, are available exclusively at select retailers.
What events will TRESemmé sponsor during fashion week?
TRESemmé is sponsoring several shows including those by esteemed designers like Christian Siriano and Cynthia Rowley.
Can anyone access the TRESemmé Pop-Up Salon?
Yes! The TRESemmé Style Studios Pop-Up Salon invites everyone to experience glamour without needing a backstage pass.
Who is the TRESemmé brand ambassador for this season?
This season, TRESemmé's brand ambassador is Paige DeSorbo, known for her vibrant persona and style.
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