Treasure Data Unveils Live Connect for Enhanced Data Integration

Introducing Treasure Data Live Connect

Treasure Data is excited to announce the launch of Live Connect, a cutting-edge, zero-copy feature now available within their customer data platform (CDP). This innovative tool enhances integration capabilities with the renowned Databricks Data Intelligence Platform, paving the way for improved data governance and streamlined operations.

Streamlined Operations and Cost Reduction

As businesses continue to leverage data for strategic decision-making, the need for efficient data management solutions is more pressing than ever. Live Connect facilitates seamless data sharing between Treasure Data’s CDP and Databricks through Delta Sharing, enabling organizations to minimize data movement and associated costs. This feature is particularly beneficial for marketing teams looking to optimize audience targeting while ensuring that IT departments maintain security and governance protocols.

Enhanced Flexibility for Marketing and IT Teams

The standoff between marketing desires and IT constraints has been a long-standing challenge. Marketing teams crave access to extensive datasets to refine their strategies, while IT teams aim for streamlined data management. Live Connect, powered by Delta Sharing, meets the needs of both sides effectively. Kaz Ohta, the CEO and co-founder of Treasure Data, states, "Live Connect allows our customers to merge the best aspects of their CDP with the comprehensive data available through platforms like Databricks," emphasizing the flexibility that this solution presents.

Core Features of Live Connect

Live Connect emerges as a sophisticated enterprise solution tailored to meet the demands of today's robust organizations. By embracing Delta Sharing, businesses can experience significant advantages in how they access and activate data.

Zero Copy Data Sharing

The primary feature of Live Connect is its innovative Zero Copy capability. This means users can access and share data within the Databricks platform without creating permanent copies or engaging in extensive ETL processes, thereby significantly optimizing data management.

Effortless Synchronization

In cases where copying data is necessary, Live Connect streamlines this process, enabling users to copy multiple tables effortlessly from Databricks into Treasure Data's platform, ensuring speed and efficiency.

Maximizing Customer Insights

The ultimate benefit of Live Connect is its ability to help enterprises gain a comprehensive view of customer data. Akram Chetibi, Director of Product Management at Databricks, noted that "many enterprise customers seeking a holistic understanding of their clientele do not want to complicate their infrastructure by moving or copying data between disparate systems." This integration offers marketing teams an advantageous way to enhance their data use with minimal additional cost or resource burden.

About Treasure Data

Treasure Data is known for empowering some of the largest and most innovative companies across the globe. By minimizing complexities related to data privacy, security, and management, they provide a powerful CDP that combines real-time and batch data for personalized customer journeys. With a focus on customer-centric capabilities, organizations can increase conversions and optimize expenditure across various channels effectively.

As a recognized leader in the CDP market, Treasure Data equips teams within Fortune 500 and Global 2000 organizations with the tools required to transform their data into actionable insights. They continue to engage the data community through initiatives like CDP World, their annual summit bringing together marketing and data leaders to explore future-focused strategies.

Frequently Asked Questions

What is Live Connect by Treasure Data?

Live Connect is Treasure Data's innovative zero-copy feature that allows for seamless data integration with the Databricks Data Intelligence Platform.

How does Live Connect enhance data management?

It enables users to access and share data without duplicating it, significantly reducing operational overhead and costs associated with traditional data management processes.

Who can benefit from Live Connect?

Marketing teams seeking better data access and IT teams requiring stringent governance can both greatly benefit from the capabilities of Live Connect.

What technologies support Live Connect?

Live Connect is powered by Delta Sharing, which facilitates secure and efficient data sharing across different platforms without the hassle of extensive ETL processes.

How can organizations learn more about Treasure Data?

Organizations interested in learning more about Treasure Data and its offerings can visit their official website for comprehensive information and resources.

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