TRAY and Alraedah Finance Join Forces for POS Innovation
TRAY and Alraedah Finance Join Forces for POS Innovation
In a strategic move to enhance point-of-sale solutions, TRAY, a leading provider of cloud-native enterprise-class POS systems, has announced an expansion of its partnership with Alraedah Finance. This partnership enables TRAY to strengthen its offerings and provide better support to its clientele across the restaurant and hospitality industry.
Strengthening Business Operations
Alraedah Finance's investment allows TRAY to enhance its state-of-the-art POS system, empowering enterprise customers to achieve greater efficiency. This collaboration reflects the commitment of both companies to meet the evolving demands of businesses in the Middle East and North Africa region.
Strategic Investment Benefits
With this significant financial backing, TRAY can further develop innovative technologies that will benefit small and medium enterprises (SMEs) as well as larger clients. The partnership aims to provide a holistic approach to business management through advanced analytics and product integration.
Expanding Exclusive Reseller Agreement
The initial reseller agreement established previously has now been enhanced. Alraedah, being the exclusive reseller of TRAY's POS systems in the MENA region, will efficiently configure and support their clients while offering solutions in both English and local languages. This accessibility boosts the practical use of TRAY's technology across diverse industries.
Benefits to the Hospitality Sector
The hospitality sector is set to benefit significantly from this collaboration. TRAY’s technologies have already provided notable advantages to businesses in the Kingdom of Saudi Arabia, streamlining operations and enhancing customer experiences.
Leadership Insights
Peter Kellis, TRAY's Chief Executive Officer, expressed gratitude for Alraedah’s backing, stating, “Their investment strengthens our mission to transform the restaurant POS industry. Together, we aim to deliver solutions that cater to an ever-evolving customer base.”
Positioning for Future Growth
As the needs of hospitality businesses grow, this partnership positions TRAY and Alraedah to set industry benchmarks. With a shared vision, both companies are committed to continuous improvement and innovation in the POS landscape.
About TRAY
TRAY specializes in cloud-based POS systems tailored for the hospitality industry. Their mission is to help businesses operate more efficiently, increase their revenues, and deliver superior customer experiences. Their solutions cater to various establishments, from fully serving restaurants to quick service and family entertainment facilities.
About Alraedah Finance
Alraedah Finance, based in Saudi Arabia, focuses on providing comprehensive financial solutions aimed particularly at SMEs. With assets under management estimated at $250M, the company plays a critical role in the region's economic initiatives, supporting entrepreneurship and growth through its diverse financial products.
Frequently Asked Questions
What is the main purpose of the partnership between TRAY and Alraedah Finance?
The partnership aims to enhance TRAY's POS solutions, enabling better support for SMEs and larger enterprises in the MENA region.
How does Alraedah Finance support TRAY's objectives?
Alraedah Finance provides financial investment and resources in data analytics, product development, and third-party integrations.
What benefits do hospitality businesses gain from this partnership?
Hospitals gain access to an advanced, user-friendly POS solution that optimizes operations and enhances customer experiences.
What innovations can TRAY customers expect in the near future?
TRAY's collaboration with Alraedah may lead to new financial products and improved features tailored to customer needs.
How does this partnership impact the SME sector?
This collaboration is expected to empower and support the growth of the SME sector in Saudi Arabia by providing improved technology and resources.
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