Transforming TV Advertising: Vibe.co's $50 Million Investment Surge
Vibe.co Secures $50 Million Funding for Innovative Advertising
In the world of advertising, Vibe.co has made a significant impact with its AI-driven technology, designed for the rapidly evolving connected TV (CTV) market. Recently, the company announced it has successfully raised $50 million in a Series B funding round, a move that underscores its ambition to revolutionize performance marketing on television.
Support from Notable Investors
This funding round was led by notable venture capital firm Hedosophia, a name recognized for investing in industry giants like Spotify and Airbnb. Additionally, previous backers, including Elaia and Singular, contributed to this financing, along with prominent figures such as Nik Storonsky, the CEO of Revolut, and Ilkka Paananen, CEO of Supercell. The strategic involvement of these investors enhances Vibe.co's credibility within the advertising technology sector.
Positioning in the Market
Vibe.co aims to tap into the growing performance TV advertising market, which is expected to overtake social media advertising within the next decade. As pointed out by Arthur Querou, co-founder of Vibe.co, this market represents a trillion-dollar opportunity. The company’s goal is to create what they refer to as the 'Meta for TV advertising,' leveraging rich transactional data and innovative measurement capabilities.
Boosting Revenue and Future Plans
In less than two years, Vibe.co has achieved a remarkable revenue milestone with a run rate of $100 million. This growth demonstrates its strong position in the industry as the leading CTV ad buying platform, facilitating access to over 120 million households across numerous channels and applications. With profitability expected by year-end, Vibe.co's trajectory appears promising.
Revolutionizing Ad Creation with AI
In addition to its financial success, Vibe.co is breaking new ground with its AI-powered creative services. The Vibe Studio, an innovative video editing tool, empowers brands to develop compelling ads. As a testament to its ability, more than 10 percent of the creative assets running on Vibe.co's platform are generated by AI. This trend is projected to grow, with over 30 percent expected by the end of 2026, highlighting the company's focus on advancing its proprietary technology.
Setting New Standards for Advertisers
As the advertising landscape continues to evolve, Vibe.co is poised to lead the transformation of CTV into a definitive performance channel. The infrastructure being developed is driven by AI capabilities that not only automate campaign optimization but also measure real outcomes effectively. By effectively unifying the various components of ad creative, targeting, and media buying, Vibe.co creates a streamlined solution that enhances campaign effectiveness and enhances the overall ROI for businesses.
About Vibe.co
Founded in 2022, Vibe.co has quickly established itself as a leader in the advertising technology landscape. The platform combines advanced AI capabilities with direct access to high-end streaming inventory, offering effective solutions for brands. With over 5,000 clients trusting in Vibe.co for achieving an impressive average return on ad spend, it's clear that the company is ready to redefine what’s attainable in the realm of television advertising.
Frequently Asked Questions
What is Vibe.co?
Vibe.co is an innovative advertising platform specializing in hyper-targeting for connected TV, utilizing AI technologies for enhanced campaign performance.
How much funding did Vibe.co raise?
Vibe.co recently raised $50 million in Series B funding to further its growth and technology advancements.
Who are the main investors in Vibe.co?
The funding round was led by Hedosophia, with participation from previous investors like Elaia, Singular, and several prominent angel investors.
What is Vibe Studio?
Vibe Studio is an AI-powered video editing tool developed by Vibe.co, designed to help brands create ad content efficiently.
What does the future hold for Vibe.co?
With plans to scale operations and improve its technology, Vibe.co aims to secure profitability and enhance its market position as a leader in CTV advertising.
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