Transforming Thailand's Media Landscape: INVIDI's Milestone Move
Revolutionizing Advertising in Thailand with Innovative Partnerships
INVIDI Technologies, a leader in targeted advertising solutions, has embarked on a game-changing journey by partnering with Thaicom and PSI, two major players in Thailand’s media sector. This collaboration promises to enhance the advertising landscape through addressable advertising technology, enabling advertisers to deliver customized advertisements directly to specific individuals or households across Thailand. Remarkably, INVIDI has pioneered one of the world's most effective addressable advertising systems, making this initiative a substantial step forward for Thai broadcasters aiming to increase their ad revenue and invest in high-quality content.
Joining Forces for Advanced Advertising Solutions
Ekachai Phakdurong, Chief Strategy Officer of Thaicom, emphasized the importance of this partnership: “By leveraging advanced technology, we aim to provide enhanced benefits to our customers.” He expressed excitement about collaborating with INVIDI and PSI to foster innovative advertising solutions that will transform the broadcasting industry. This partnership is not just an alliance; it represents a collective ambition to harness technology for the mutual benefit of all stakeholders in the industry.
Addressable Advertising: A Paradigm Shift
The concept of addressable TV is set to revolutionize traditional advertising models, generating benefits for all participants in the ecosystem. This innovative approach provides increased revenue opportunities for content providers while allowing advertisers to hone in on their most relevant audiences in a cost-effective manner. Moreover, viewers can look forward to a more personalized experience, receiving ads that resonate with their individual preferences and interests.
PSI’s Role in Industry Transformation
PSI, known for its significant market share in satellite receiver distribution, also shares enthusiasm regarding this shift. Phanuwat Phongsuwankul, CEO of PSI, stated, “We believe that the introduction of addressable advertising will be a groundbreaking development for the Thai media industry. Our partnership with INVIDI and Thaicom positions us for success as we proceed to tap into this transformative potential.”
Projected Growth and Opportunities in the Market
According to industry insights from Media Partners Asia, the addressable advertising sector in Thailand is anticipated to witness impressive growth, with a projected compound annual growth rate (CAGR) of 19% over the next five years. The potential extends further across Southeast Asia and India, where the CAGR is projected at 24%. This represents a clear opportunity for stakeholders engaged in TV advertising, and INVIDI’s experience in the U.S. market underscores the promising revenue outcomes that can be achieved.
The Future of Television Advertising
Nick Chuah, Managing Director of APAC at INVIDI, stated, “The partnership with Thaicom and PSI is not just about technology; it is about creating immense value through collaborative innovation.” As the landscape of television advertising evolves, INVIDI and its partners aim to launch addressable advertising solutions throughout the satellite footprint by the second half of 2025, followed by terrestrial rollout in late 2026. This strategic timeline reflects the commitment to making advanced advertising capabilities accessible throughout the region.
About INVIDI Technologies
INVIDI Technologies stands out as a global leader in the field of advanced advertising solutions, continually innovating to enhance the impact and efficiency of targeted advertising campaigns. Their commitment to driving growth resonates throughout the industry as they strive to provide advertisers with cutting-edge solutions and empower content creators globally.
About Thaicom
Thaicom Public Company Limited is recognized as a pioneer in the satellite industry throughout Asia. Established in 1991, Thaicom has been at the forefront of satellite communication, providing comprehensive solutions and implementing groundbreaking technologies, including the world’s first High Throughput Satellite (HTS). Their focus on innovation is complemented by a vision to create a better life through space technology.
About PSI
PSI Corporation Co, Ltd. has proudly represented Thailand for over 30 years, specializing in the manufacturing and distribution of satellite dishes and related technology. As a leading firm in satellite communication solutions, PSI remains committed to addressing the diverse needs of customers throughout the country, ensuring reliable access to state-of-the-art satellite services.
Frequently Asked Questions
What is addressable advertising?
Addressable advertising is a technology that allows advertisers to deliver personalized messages to specific households, improving the relevance of ads shown to viewers.
How will INVIDI's partnership impact the Thai broadcasting industry?
This partnership aims to enhance revenue for broadcasters and provide innovative advertising solutions, ultimately transforming the industry landscape.
What are the expected growth rates for addressable advertising in Thailand?
The addressable advertising market in Thailand is projected to grow at a CAGR of 19% over the next five years, signaling significant opportunities for stakeholders.
Who are the main partners in this initiative?
The main partners involved are INVIDI Technologies, Thaicom, and PSI Corporation, each bringing expertise from different sectors of the media industry.
When is the rollout for addressable advertising expected to happen?
Initial launch plans for addressable advertising are set for the second half of 2025, with further rollout expected in late 2026.
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