Transforming Retail: VusionGroup Partners with The Fresh Market

VusionGroup Teams Up with The Fresh Market for New Retail Solutions

VusionGroup is excited to announce a groundbreaking partnership with The Fresh Market, reimagining the retail grocery experience across the United States. This collaboration aims to digitalize store signage and enhance inventory management through the innovative suite of Vusion 360 technology solutions. Together, they will transform all 166 Fresh Market locations, marking a significant milestone for both companies.

Introducing the Vusion 360 Experience

The rollout of the Vusion 360 technologies will incorporate advanced features such as digital shelf labels, the VusionCloud platform, Captana's cutting-edge Computer Vision and AI technology, and Memory Store Analytics. This initiative is set to commence in 2025 and is geared towards providing exceptional guest and associate experiences throughout The Fresh Market's extensive network.

Boosting Efficiency and Productivity

One of the standout features of the Vusion 360 framework is the use of multicolor electronic shelf labels. This technology enables prices to be updated remotely, streamlining operations and boosting efficiency in inventory management. The LEDs on each electronic shelf label will guide associates during online order fulfillment and replenishment, making processes quicker and more accurate.

Enhancing Inventory Management

The incorporation of Captana's Computer Vision and AI technologies will further revolutionize how inventory is managed. With real-time detection of stock levels, staff can promptly address out-of-stocks and prioritize replenishment activities. This technology not only improves product availability but also reduces waste by optimizing fresh food displays.

Data-Driven Strategies for Retail Success

Using Memory Store Analytics, The Fresh Market will benefit from informed decision-making capabilities. This innovative analytical tool will help assess the return on investment (ROI) for strategic key performance indicators (KPIs), enabling the grocery chain to enhance in-store merchandising and streamline inventory restocking processes.

Commitment to Sustainability

The partnership will leverage existing Cisco Meraki infrastructure to connect VusionGroup’s IoT seamlessly, significantly minimizing operational costs and reducing carbon footprints. This alignment with sustainability goals underlines both companies' commitment to fostering an environmentally friendly retail environment.

Leadership Perspectives on the Partnership

"We are overjoyed to collaborate with VusionGroup in order to elevate The Fresh Market shopping experience," Brian Johnson, COO of The Fresh Market, emphasized. "This initiative aligns with our dedication to providing a remarkable shopping environment for our guests while empowering our staff. With this partnership, we are making a substantial investment in our stores’ future, ensuring they are both effective and efficient."

Philippe Bottine, CEO Americas & Group Deputy CEO of VusionGroup, adds, "Partnering with a leader like The Fresh Market allows us to advance their digital transformation journey through our comprehensive Vusion 360 offerings. We pride ourselves on introducing our complete suite of solutions across a retail chain for the first time, marking a pivotal turning point in the evolution of physical commerce."

About VusionGroup

VusionGroup, previously known as SES-imagotag, stands tall as the world leader in commerce digitalization, serving over 350 major retail groups globally. The Group develops forward-thinking technologies that magnify positive societal impacts while fostering sustainable commerce.

Through the use of IoT and data technologies, VusionGroup empowers retailers to transform physical stores into intelligent and data-driven spaces that drive performance, seamless collaboration, and enhanced shopping experiences. Their various solutions encompass ESL & Digital Shelf Systems, VusionCloud, Captana for AI and Computer Vision, and more.

About The Fresh Market

The Fresh Market has earned accolades as the “Best Grocery Store in America” and is renowned for its exceptional service and quality. Operating across 22 states, they pride themselves on providing unique shopping experiences through a focus on fresh produce, high-quality meats, specialty groceries, and organic options to satisfy every culinary curiosity.

The grocery chain continues to lead with dedication, constantly striving to elevate customer experience and look for innovative solutions that meet the changing demands of shoppers. They inspire guests to explore new tastes and enjoy cooking with confidence, enriching their communities along the way.

Frequently Asked Questions

What is VusionGroup’s role in this partnership?

VusionGroup will provide advanced technology solutions, including Vusion 360, to enhance store signage and inventory management at The Fresh Market locations.

When is the rollout of Vusion 360 expected to begin?

The Vusion 360 rollout at The Fresh Market is scheduled to start in 2025.

How will the Vusion 360 technology improve efficiency?

This technology allows for remote price adjustments, enhancing productivity through multicolor electronic shelf labels and guiding associates during order fulfillment tasks.

What sustainability measures are being taken?

The initiative reduces operational costs and environmental impacts by integrating IoT solutions with existing infrastructure, minimizing the need for additional equipment.

What are the key benefits for customers?

Customers can expect an improved shopping experience with better product availability, timely restocking, and an overall more efficient retail environment.

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