Transforming Life Sciences: Magnolia and Veeva's New Integration
Introducing a New Era in Life Sciences Marketing
Magnolia has launched an innovative connector that facilitates seamless integration between its Digital Experience Platform (DXP) and Veeva Vault PromoMats. This enhancement is designed to empower marketers within the life sciences sector, allowing them to converge their marketing assets for more efficient and compliant content delivery.
Streamlined Content Management with Magnolia DXP
With this integration, marketing teams can effortlessly create and fine-tune healthcare professional (HCP) portals and brand sites using assets that have undergone medical, legal, and regulatory (MLR) review in Vault PromoMats. By unifying their content management systems, life sciences customers can accelerate the delivery of compliant promotional materials while maintaining brand integrity across various channels.
Benefits of the Integration
The Magnolia DXP integrates with a range of systems including Digital Asset Management (DAM), Content Management Systems (CMS), Customer Data Platforms (CDP), Customer Relationship Management (CRM), and analytics. This makes it possible for organizations to manage their entire digital ecosystem from a single interface, easing the burden on marketing teams who often juggle multiple platforms.
Enhancing Compliance and Content Consistency
Jan Schulte, the head of group consulting at Magnolia, highlights the necessity for life sciences organizations to adapt to a digital experience management model. He states that this integration is pivotal for improving compliance and optimizing the digital experience for healthcare professionals and patients alike.
Simplifying Content Reuse and Publishing
The challenge in maintaining brand consistency often stems from the complexity of utilizing several content platforms. The Magnolia connector alleviates this issue by combining the robust authoring capabilities of the Magnolia DXP with the meticulous MLR review processes of Vault PromoMats. This results in improved control over claims management and simpler publishing processes.
An Efficient Workflow for Marketers
Marketers using Magnolia DXP can access MLR-approved claims, images, text, and modular assets straight from Vault PromoMats. This real-time access enables quicker content creation and distribution across multiple channels. The DXP always reflects the latest updates, ensuring that portals and applications display the most current compliant content.
Connector Availability and Future Developments
The new Magnolia DXP connector for Vault PromoMats is available now through the Magnolia Marketplace. It’s anticipated that additional capabilities for developing and transferring content back to Vault PromoMats for MLR review will be introduced by the end of the year.
Exploring Further Resources
To assist life sciences marketers in utilizing the Magnolia DXP efficiently, detailed resources such as blogs and tutorials will be available. These materials will showcase how to leverage MLR-approved assets for creating engaging digital experiences.
About Magnolia
Magnolia, recognized as a leader in the composable Digital Experience Platform market, serves over 450 enterprise customers globally. Since its foundation in Switzerland in 1997, Magnolia has become a crucial tool for companies in diverse sectors—ranging from healthcare to automotive and banking. The expertise of Magnolia extends to well-known brands such as American Express, The New York Times, and Sanofi, among others.
Frequently Asked Questions
What does Magnolia's DXP integration with Veeva Vault PromoMats offer?
The integration allows marketers to create compliant content faster by unifying their workflows and accessing approved assets quickly.
How does the Magnolia DXP ensure compliance?
It enables seamless access to MLR-approved assets, ensuring that all materials used in marketing are compliant with industry standards.
Can marketers manage multiple channels with the Magnolia DXP?
Yes, the DXP is designed to streamline content management across various digital channels while maintaining consistency.
What future enhancements are planned for the integration?
Magnolia plans to release additional functionalities for improved content development and transfer capabilities by the year’s end.
How long has Magnolia been in business?
Magnolia was founded in 1997 and has since grown into a leading provider of Digital Experience Platforms worldwide.
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