Transforming Industry Dynamics with Mandatory and NuORDER

Mandatory Partners with NuORDER by Lightspeed

Mandatory is taking a bold step to redefine market connections by partnering with NuORDER by Lightspeed, a leading B2B commerce platform. This collaboration aims to create a digital trade show that will run concurrently with its in-person event in Copenhagen scheduled for January 28-30, 2025. This initiative comes in response to the challenges posed by the geographical limitations that have rendered traditional physical shows less effective.

Adapting to Changing Market Needs

In a market where buyer behaviors are shifting, Mandatory is leading the charge in reshaping industry operations. With fewer buyers attending shows in person, the emphasis on creating effective digital connections is more crucial than ever. Mandatory aims to provide a tailored platform where brands can engage with buyers in a meaningful way, prioritizing integrity and clear storytelling to ensure they stand out in a competitive landscape.

As Mads Petersen from Mandatory notes, the post-pandemic landscape has evolved significantly. He emphasizes how important it is for retailers to adapt to consumers who are now more discerning and knowledgeable. This change means that collaboration between brands and retailers is essential for fostering sustainable, long-term relationships.

Innovative Collaboration with NuORDER

The digital trade show powered by NuORDER by Lightspeed will enable brands to showcase their collections ahead of the scheduled event, allowing them to connect with international buyers who might not be able to attend in person. The advanced technology that NuORDER utilizes dismantles the barriers that have traditionally existed in the industry, paving the way for novel opportunities for brands and retailers to find each other and enhance their operations.

According to MajLa Pizzelli, Founder and CEO of ATP Atelier, the ability to receive orders year-round without geographical constraints has been revolutionary. The efficiency of NuORDER’s platform is unmatched, enabling brands to reach the right buyers at any time and from anywhere, thus streamlining processes significantly.

The Value of Human Connection

Clara Leone, Co-owner of Mandatory, spoke to the importance of human connection, especially in a tech-driven environment. She believes that successfully blending technology with personal relationships creates a unique community where businesses can thrive. This partnership with NuORDER allows Mandatory to enhance operational efficiency while maintaining the warmth and trust that comes from genuine human interactions.

Alongside the launch of the digital trade show, notable buyers, including Rinascente, Peek and Cloppenburg, Illum, Highsnobiety, and Slam Jam—brands that are already part of the NuORDER by Lightspeed network—will participate in the in-person trade show. This initiative highlights Mandatory's commitment to facilitating new opportunities for brands and buyers, fostering their growth and global presence.

Future of Industry Connectivity

Chris Akrimi, Head of B2B at Lightspeed, stated that the partnership between Mandatory and NuORDER embodies the future of industry connectivity. The collaboration is aimed at providing comprehensive support for brands, helping them connect with relevant buyers around the globe. This integration sets new benchmarks for collaboration, enabling brands and retailers to extend their networks and enhance their business ventures.

Redefining Regional Events

Mandatory is devoted to hosting innovative regional events that transform the way contemporary brands interact with the market. Combining NuORDER's technological expertise with Mandatory's forward-thinking vision establishes a foundation for a stronger, more interconnected future in the industry.

Contact Information

For any media inquiries, interviews, or additional information regarding upcoming events, please reach out to:

Clara Leone
Mandatory
0045 2256 7474
clara@mandatorycph.com

About Mandatory

Mandatory is a contemporary platform focused on nurturing strong relationships between brands and buyers. Their mission is rooted in transparency, integrity, and strategic partnerships, actively reshaping how businesses operate in today's competitive environment.

About NuORDER by Lightspeed

NuORDER by Lightspeed stands as a premier B2B commerce platform that facilitates wholesale transactions efficiently. Offering a comprehensive suite of solutions, NuORDER enhances the selling processes of brands while equipping retailers with vital insights for better purchasing decisions. Currently, over 3,000 brands and more than 100,000 retailers leverage NuORDER’s capabilities to change their wholesale operations dramatically. Lightspeed’s acquisition of NuORDER in 2021 has further strengthened these offerings.

Founded in 2005 in Montréal, Canada, Lightspeed is publicly traded on both the NYSE and TSX. The company provides powerful solutions that enable merchants to optimize their operations, ensuring they can deliver excellent customer experiences in over 100 countries.

Frequently Asked Questions

What is the purpose of the partnership between Mandatory and NuORDER?

The partnership aims to create a digital trade show that runs alongside in-person events, providing brands with greater visibility and better connections with buyers.

How will the digital trade show benefit brands?

It allows brands to showcase their collections year-round and connect with buyers globally, overcoming geographical constraints.

Why is human connection important in this context?

Human connection fosters trust and authenticity, which are critical for building strong relationships in a technology-focused marketplace.

What role does Lightspeed play in this collaboration?

Lightspeed provides the technology and platform through NuORDER to facilitate efficient wholesale transactions and industry connections.

How has the market landscape changed post-pandemic?

Consumers are more informed, and retailers face more challenges; thus, collaboration between brands and retailers is vital for long-term success.

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