Transforming Home Decor: Graham & Brown Embraces Digital Growth
Graham & Brown Adopts BigCommerce for B2B Enhancement
BigCommerce, a prominent provider of open and composable commerce solutions, has made significant strides in the ecommerce landscape, particularly with its recent collaboration with Graham & Brown. This leading UK company in wallcoverings and home decor has successfully launched its B2B ecommerce site, marking a vital step in enhancing their operational efficiency and customer experience.
Responding to Market Changes
In today's fast-paced market, businesses must adapt to evolving consumer expectations. Graham & Brown recognized that the traditional methods of conducting business no longer sufficed. Customers now seek the ease and efficiency of online interfaces for their purchasing needs. This pivotal shift informed their decision to partner with BigCommerce to transition into the digital realm.
Accelerated Launch and Market Expansion
The transformation from concept to execution was impressively swift. Graham & Brown launched a fully operational B2B ecommerce platform within just 12 weeks. The reception was overwhelmingly positive, with 90% of key accounts quickly adapting to this digital medium. This rapid adoption highlighted the need for a customer-centric approach in the buying experience.
Following this success, Graham & Brown strategically rolled out its platform beyond the UK, expanding into Ireland and other countries in Europe by March. The design of the platform made global scaling seamless, as it supports multi-currency transactions across various currencies, including GBP, USD, EUR, AUD, and NZD.
Enhancing Customer Interactions
A fundamental aspect of Graham & Brown's digital journey was focusing on customer experience. They engaged real users during the building process of the site, which provided invaluable insights into their needs and preferences. This hands-on approach allowed the company to implement tailored features specifically designed for B2B buyers. One of the notable additions was the Quick Order tool, enhancing the experience for high-volume repeat customers.
Additionally, a remarkable innovation was introduced with custom print-to-order wallpaper mural tools for B2B clients. This feature empowers trade customers to enter specific dimensions and manipulate designs, providing the flexibility to create personalized murals.
Streamlining Operations
The internal benefits of the new platform were equally impressive. By facilitating online transactions and inquiries, Graham & Brown achieved notable operational efficiencies. The customer service team benefited from a decrease in inbound queries, as the website’s self-service features addressed common questions about stock levels, pricing, and order statuses. Furthermore, the sales team saw a reduction in the typical Monday morning backlog of orders, leading to a more efficient workflow.
"The BigCommerce platform has been foundational in reaching our digital objectives from the very beginning," stated Mike Berry, head of ecommerce at Graham & Brown. He noted that the platform has not only enhanced the customer journey by offering a more personalized experience but also alleviated strain on the sales team.
Conclusion and Future Prospects
With improvements in operational efficiency and customer engagement, Graham & Brown stands poised for future growth. The collaboration with BigCommerce has not only addressed current challenges but also paved the way for aspirations of global expansion. As they move forward, the company is committed to staying true to its brand values while effectively meeting the evolving needs of the home decor market.
Frequently Asked Questions
What is the primary goal of Graham & Brown's partnership with BigCommerce?
The main goal is to enhance operational efficiency and customer experience through a robust B2B ecommerce platform.
How quickly was the B2B ecommerce site developed?
The site was launched within just 12 weeks.
What new features were introduced for customer engagement?
Features like the Quick Order tool and custom print-to-order wallpaper creation were added to enhance the buying experience.
In which markets has Graham & Brown expanded?
The company has expanded from the UK to Ireland and other parts of Europe.
What operational efficiencies has the new platform achieved?
There has been a significant reduction in inbound customer service calls and order backlog for the sales team.
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