Transforming Healthcare Workwear: JAANUU's Stylish Launch

Introducing JAANUU's Core Collection to Nordstrom.com
JAANUU has made a significant stride by launching its Core Collection on Nordstrom.com, proudly becoming the first premium medical-apparel brand on the platform.
A Bold Step for JAANUU
This launch signifies a landmark moment for the brand, known for its performance-driven, fashion-forward medical apparel. By introducing its line on Nordstrom's e-commerce site, JAANUU shows its dedication to the healthcare community and to reimagining uniform styles for professionals.
Expanding Horizons: From Amazon to Nordstrom
The move to Nordstrom.com follows JAANUU's earlier entry into Amazon.com, a testament to its commitment to reaching customers in familiar and unique shopping spaces. Partnering with a well-known retailer like Nordstrom, synonymous with quality and style, allows JAANUU to redefine perceptions of professional workwear.
Elevated Workwear for Professionals
Mike Alexander, the CEO of JAANUU, shared insights into the company's vision, stating, "Our mission has always been to bring elevated design, performance fabrics, and self-expression to professionals who deserve more from their workwear." The strategy includes expanding into marketplaces that reflect the brand's premium identity.
About the Core Collection
The JAANUU Core Collection showcases the best-selling styles crafted from the unique UltraSOFT™ and UltraLAST™ fabrics, providing modern silhouettes that balance comfort and durability. This collection represents a distinctive opportunity for shoppers on Nordstrom.com, solidifying JAANUU's position as the go-to brand for healthcare professionals.
Available for Purchase
JAANUU apparel is now accessible through multiple platforms, including Nordstrom.com and Amazon.com, with plans for additional retail expansions in the near future.
Discover JAANUU
JAANUU, founded by female physicians, is dedicated to designing performance-oriented, fashionable uniforms. The brand combines innovative fabrics with contemporary styles to empower professionals to feel confident at work and beyond. Since established in 2013, JAANUU has maintained its mission to elevate medical workwear by creating garments where style meets functionality.
Connect with JAANUU
Explore the full collection at JAANUU.com and connect on social media for the latest updates and trends in medical apparel. Retail opportunities expand in late 2025, maintaining the momentum of this innovative brand.
Frequently Asked Questions
What distinguishes JAANUU from other medical apparel brands?
JAANUU combines modern styles with performance-driven designs, focusing on the unique needs of healthcare professionals.
When did JAANUU launch its collection on Nordstrom.com?
JAANUU introduced its Core Collection to Nordstrom.com in a recent strategic expansion of its retail availability.
In which fabrics are JAANUU's garments made?
The Core Collection features clothing made from UltraSOFT™ and UltraLAST™ fabrics, designed for comfort and durability.
Where can I purchase JAANUU apparel?
JAANUU apparel can be purchased at Nordstrom.com, Amazon.com, and JAANUU.com.
What is the company’s mission regarding workwear?
JAANUU aims to empower professionals with elevated designs that enhance both performance and style in their daily work lives.
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