Transforming Healthcare Marketing: Trust and Engagement Revealed
Unlock Health Cofounders Unveil New Strategies in Healthcare Marketing
The newly released book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock Health is now available for purchase on various platforms.
Understanding the New Book's Focus
This comprehensive guide offers a roadmap designed to assist healthcare systems and provider organizations in significantly connecting with patients amidst a rapidly evolving and challenging information landscape.
Expert Insights into Patient Engagement
Brandon Edwards and Shannon McIntyre Hooper, the cofounders of Unlock Health, provide a wealth of knowledge drawn from over five decades in the industry. They address the pressing issue of how healthcare providers can truly resonate with audiences who are increasingly swayed by social media and ideologically driven information sources.
Consumer Expectations and Authenticity
Recent research highlights the critical role of authenticity in healthcare marketing, as illustrated by a survey that shows 84% of consumers deem it essential when selecting a health system. Respondents emphasized that patient-focused care, trust, and transparency are vital indicators of authenticity.
Navigating the Post-Truth Era
Edwards notes a significant transformation in how individuals digest information and make healthcare-related decisions. This era of skepticism calls for innovative marketing strategies where healthcare organizations must promote their genuine brand values.
Framework for Successful Marketing Strategies
The authors present actionable insights for healthcare executives by covering key topics such as:
- Addressing skepticism and misinformation in today's climate
- Crafting emotionally impactful and trust-centered marketing strategies
- Assessing brand authenticity and campaign effectiveness
- Five crucial milestones for contemporary healthcare marketing
Connecting on a Human Level
Hooper articulates that authentic marketing embodies curiosity and empathy, urging healthcare leaders to reach out with understanding and establish connections that transcend traditional barriers of belief.
Meet the Authors
Edwards, a recognized thought leader in healthcare marketing, leads Unlock Health, the nation's most effective marketing agency dedicated to healthcare providers. With twenty years of experience, Hooper has shaped numerous healthcare marketing initiatives to foster growth and connection with communities.
Availability of the Book
Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era is accessible for purchase now, inviting healthcare professionals to explore its insights.
Survey Methodology and Insights
The enlightening survey, conducted by Klein & Partners, engaged a diverse group of 1,000 adult healthcare decision-makers, providing a glimpse into consumer expectations and industry standards.
About Unlock Health
Unlock Health operates as a full-service marketing and communications agency, committed to forging genuine relationships between healthcare organizations and the communities they serve. It manages thousands of patient acquisition campaigns each month and is a leader in media spending within the healthcare sector.
In addition to traditional marketing services, Unlock Health distinguishes itself with a comprehensive managed care consultancy that navigates provider negotiations across the country. The agency's expertise extends to managed care strategies, communications, and market analytics.
As a premier agency focused exclusively on U.S. healthcare providers, Unlock Health continues to adapt and innovate in the ever-changing landscape of healthcare marketing, ensuring it meets the needs of both providers and patients.
Frequently Asked Questions
What is the main goal of the book by Unlock Health?
The book aims to provide strategies for healthcare organizations to authentically connect with patients and navigate the complexities of modern marketing.
Who are the authors of this new healthcare marketing book?
The book is authored by Brandon Edwards and Shannon McIntyre Hooper, cofounders of Unlock Health.
Why is authenticity important in healthcare marketing?
Authenticity fosters trust among potential patients, as it ensures they feel valued and understood, which is essential in choosing a healthcare provider.
How can healthcare providers measure the effectiveness of their marketing?
Providers can assess the authenticity of their branding and engagement strategies through surveys that gauge patient experience and engagement levels.
Where can I find the book by Unlock Health?
The book is available for purchase on Amazon and other online platforms.
About The Author
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