Transforming HCP Engagement: PulsePoint's Innovative eNewsletters

PulsePoint's Innovative Addition to HCP Marketing Strategy

PulsePoint, a leader in health marketing technology, continues to innovate by enhancing its Endemic Omnichannel Suite. The company has announced the integration of premium email newsletters aimed at healthcare professionals (HCPs). This strategic move allows for streamlined access to quality content that can effectively engage HCPs.

Challenges in Traditional Endemic Campaigns

Historically, endemic marketing campaigns have faced numerous hurdles, such as disjointed buying processes and inconsistent outreach to healthcare professionals. These issues have limited the effectiveness and reach of campaigns. PulsePoint addresses these challenges by combining the clinical integrity of trusted medical environments with the precision and efficiency of contemporary programmatic advertising.

Elevating Campaign Success with Programmatic Solutions

In early testing phases, brands utilizing PulsePoint's new email newsletter channel observed significant engagement improvements, experiencing boosts of 18% to 20% in new-to-brand prescribers following exposure to these newsletters. This result underscores the effectiveness of engaging HCPs through a multi-channel approach.

Comprehensive Omnichannel Integration

With the integration of email newsletters into its Endemic Omnichannel Suite, PulsePoint distinguishes itself as a singular health marketing partner. The platform combines email newsletters with electronic health records (EHR), display ads, social media, and conference media, among other channels. The seamless connection to a robust 4.21 million NPI data foundation allows for precise targeting and informed measurement of campaign outcomes.

Key Features of PulsePoint’s HCP Endemic Suite

The updated suite boasts an impressive array of features to enhance the marketing efforts of organizations. Some highlights include:

• Over 115 therapeutic specialty eNewsletters from reputable sources like Healio and BulletinHealthcare.
• Integrations with more than 1,500 ambulatory and health system EHR partners, including leaders like Veradigm and Practice EHR.
• A network of over 300 pre-vetted endemic publisher sites and applications, ensuring quality reach.
• Access to unique advertising inventory across mainstream social media platforms such as Facebook and Instagram.
• Curated turnkey markets focusing on high-value inventory, particularly specialty eNewsletters.

Data-Driven Marketing with Real-Time Insights

A hallmark of PulsePoint’s offering is its connected data foundation, which facilitates personalized NPI-level targeting, omnichannel frequency control, and comprehensive real-time reporting. This data-driven approach enables marketers to assess the impact of their strategies and adjust campaigns dynamically for optimal engagement and clinical outcome measurement.

Industry Leaders Weigh In

Ezra Suveyke, Chief Product Officer at PulsePoint, emphasized the significance of the platform, stating, "With one platform, we've unified every major HCP channel—connecting endemic moments from where opinions are formed to where prescribing decisions are made. It's a major advancement for brands seeking to optimize campaign activation across trusted clinical environments." This statement reflects the ongoing commitment of PulsePoint to enhancing the landscape of health marketing.

Explore PulsePoint's Offerings

For those interested in seeing how these new features can benefit their organization, PulsePoint encourages potential clients to request a demo. They are readily accessible through their official communication channels, allowing for easy inquiries and further information on the platform's capabilities.

About PulsePoint

PulsePoint is a division of Internet Brands and is renowned for revolutionizing health decision-making through innovative technology. The company leverages real-world data in real time to optimize marketing performance, helping clients target both HCPs and consumer segments with remarkable accuracy. For more information, prospective clients are directed to explore the comprehensive offerings available on their website.

Frequently Asked Questions

What is PulsePoint's new feature for healthcare professionals?

PulsePoint has introduced premium email newsletters specifically designed to engage healthcare professionals more effectively than traditional methods.

How does PulsePoint improve the traditional endemic marketing approach?

By integrating multiple channels such as EHR, display ads, and social media within its programmatic platform, PulsePoint addresses fragmentation and enhances reach.

What outcomes have brands seen with PulsePoint's email newsletters?

Brands utilizing these newsletters have reported an 18% to 20% increase in new-to-brand prescribers following exposure, demonstrating significant engagement success.

Can organizations access real-time reporting through PulsePoint?

Yes, PulsePoint provides comprehensive real-time reporting, allowing marketers to analyze the effectiveness of their campaigns dynamically.

What makes PulsePoint's data foundation unique?

PulsePoint's platform offers precise NPI-level targeting and consolidated reporting across various channels, enabling informed marketing decisions.

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