Transforming Digital Lending: PureSoftware's Arttha Innovation

Driving Growth in Digital Lending

Innovative loan management solutions are enabling top enterprises to generate additional revenue through robust cloud-native value propositions.

PureSoftware, a key player in digital services and a subsidiary of Happiest Minds, is redefining the digital lending landscape through its Banking-as-a-Service (BaaS) platform, Arttha. This cutting-edge platform empowers banks and businesses to provide enhanced payment and lending solutions to their customers, significantly altering how financial transactions are conducted.

Arttha's Impact on Key Industries

Arttha is not just another financial technology; it is a pivotal asset for major banks and financial institutions, providing products like retail loans, working capital financing, invoice financing, B2B loans, micro-lending, and Buy Now, Pay Later (BNPL) options. The platform’s sophistication enables improved credit decision-making and risk mitigation, ensuring a seamless digital loan origination process.

Enhancing Operational Efficiency

By digitizing the entire credit journey, Arttha has facilitated increased digital engagement and better access to working capital. Its implementation has led to maximized operational efficiency for various organizations, resulting in enhanced service delivery to end-users.

Global Reach and Recognition

Currently, Arttha operates in 20 markets worldwide, serving over 150 million users. Its success has been acknowledged by various prestigious organizations, with accolades such as 'Best Digital Lending Solution' and 'Best Banking-as-a-Service Platform of the Year' awarded by The Digital Banker.

Visionary Leadership Statements

Joseph Anantharaju, Executive Vice Chairman of Happiest Minds, stated, "The Arttha BaaS platform represents our commitment to providing customers with platforms that allow them to scale and innovate while helping us build a non-linear stream of revenue, leveraging the acquisitions."

Manish Sharma, CEO of PureSoftware Business, noted, "Our advancements in Arttha reaffirm our dedication to delivering impactful technology solutions that transform the financial landscape. We are committed to leading the way in driving digital inclusion and operational efficiency for our customers through innovative, digital-first solutions."

Strategic Partnerships and Growth

PureSoftware has also been expanding its presence in Africa, securing partnerships with major commercial banks and mobile financing service providers. Through tailored solutions such as dynamic loan product configuration and micro-lending capabilities, Arttha has delivered significant flexibility and accelerated growth in adoption.

Udeet Bhagat, Head of Arttha Business, remarked, "With Arttha, a leading African bank achieved a 20% increase in customer onboarding and now processes over 100,000 loans monthly. This showcases how our integrated platform and strong partnerships are driving faster, more efficient financial services while making them scalable and future-ready for all."

Commitment to Innovation

Arttha is a globally recognized financial technology platform, supporting enterprises in embracing innovative digital banking solutions across various dimensions such as digital lending, payments, retail and SME banking, core banking, BNPL, and agency banking.

With a strong history of success and an unwavering vision for inclusive innovation, Happiest Minds is dedicated to empowering financial institutions worldwide in adopting digital transformations that deliver value-driven financial services to their customers.

About Happiest Minds Technologies

Happiest Minds Technologies Limited is a Mindful IT Company that enables digital transformation for enterprises by enhancing customer experiences and business efficiency. This is achieved by leveraging disruptive technologies such as artificial intelligence, blockchain, cloud, and automation. Happiest Minds operates across multiple industries including Banking, Financial Services, Healthcare, and Manufacturing.

Frequently Asked Questions

What is Arttha by PureSoftware?

Arttha is a Banking-as-a-Service platform that revolutionizes digital lending and payment solutions for banks and financial institutions.

How does Arttha improve operational efficiency?

By streamlining the credit journey and digitizing processes, Arttha enhances engagement and operational productivity for organizations.

What markets does Arttha serve?

Arttha currently operates in 20 markets, reaching more than 150 million users globally.

Who leads Happiest Minds Technologies?

The company is led by Executive Vice Chairman Joseph Anantharaju and CEO Manish Sharma, both of whom emphasize innovation and customer-centric solutions.

What types of financial products does Arttha offer?

Arttha offers a range of products including retail loans, working capital financing, invoice financing, and B2B loans, among others.

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