Transforming Digital Capabilities: Rackspace and Domino's Partnership
Revolutionizing the Pizza Delivery Experience
In an impressive collaboration, Rackspace Technology (NASDAQ: RXT) has teamed up with Domino's Pizza UK & Ireland to elevate the digital capabilities of one of the largest pizza delivery chains in the region. This partnership aims to support the expanding network of stores through a robust hybrid cloud framework.
The Shift to a Technology-Driven Business
Domino's Pizza UK & Ireland has emerged as a trailblazer in the food delivery sector by harnessing innovative technology. Once a traditional takeaway service, it has redefined itself into a tech-oriented powerhouse. With a substantial portion of its sales moving online, the brand now boasts nearly six million active users on its mobile application.
Combining Operations with Cutting-Edge Technology
Operating from its base in Milton Keynes, Domino's merges centralized corporate frameworks with a network of franchisee-operated outlets. These establishments rely on advanced technology platforms that facilitate everything from e-commerce and mobile orders to supply chain management, ensuring that fresh ingredients reach various locations regularly.
Enhanced Infrastructure for Future Growth
The demand during peak times significantly tests Domino's operational capacity, with their systems adept at handling impressive order volumes across approximately 1,400 stores. As the company gears up for a strategic expansion to 1,600 locations, they recognized the necessity for an adaptable, future-ready infrastructure.
Partnering for a Scalable Solution
D K Sinha, President of Public Cloud at Rackspace Technology, explains, "Domino's wanted a flexible and scalable tech platform to keep pace with its digital demands and store network expansion." Through their partnership, they initiated a transition towards a more agile infrastructural model, predominantly utilizing Microsoft Azure to preserve the reliability of critical systems.
Crafting a Modern Hybrid Cloud Environment
Working in conjunction with Rackspace, Domino's is constructing a hybrid technology environment that integrates the stability of private cloud solutions with the expansive scalability offered by Microsoft Azure. This setup is designed to effectively handle significant traffic spikes seamlessly without compromising performance during peak service hours.
Microservices Architecture for Agile Operations
This hybrid environment has been crucial for supporting Domino's fast-paced growth. The advanced microservices architecture of their modernized e-commerce platform facilitates quicker feature rollouts and efficient scaling, ensuring smooth operation during high-demand periods. Implementing Infrastructure-as-Code (IaC) practices adds to the consistency and reliability of deployments, enhancing the overall technological foundation.
Modernizing Supply Chain and Finance Operatives
As part of this transformation, Domino's has integrated Microsoft Dynamics 365 into its supply chain and finance operations, a move aimed at bolstering efficiency and agility. Rackspace's collaborative efforts with third-party vendors ensured a seamless integration of these new systems to streamline operations.
Continued Growth Through Cloud Innovations
This modernization effort has enabled Domino's to transition a majority of its operations to digital platforms facilitated by Microsoft Azure and Azure Kubernetes Service with the backing of Rackspace Professional Services. With this development, the company is pursuing further advancements, especially in enhancing its disaster recovery capabilities and cloud presence.
Enduring Partnership for Continuous Improvement
Rackspace Technology has been a steadfast partner for Domino's since 2011. Michael Chute, Head of Platform Engineering and Architecture at Domino's Pizza UK & Ireland, highlights this relationship, stating, "Their expertise ensures operational stability while we innovate rapidly to meet the demands of our customers." With a lean internal team, relying on trusted partners remains pivotal for sustained growth.
Collaboration in Critical Moments
The teamwork displayed by Rackspace has proven invaluable during significant events, demonstrating the depth of the partnership. Chute notes, "We have 'Rackers' embedded within our teams, which gives us high-quality support from skilled engineers, enhancing our operational capabilities from e-commerce management to supply chain logistics." It is a testament to the solid foundation they're building together.
Frequently Asked Questions
What is the focus of the partnership between Rackspace and Domino's?
The collaboration aims to enhance Domino's digital infrastructure through a hybrid cloud solution that supports its growing store network and operational demands.
How many active customers does Domino's Pizza UK & Ireland have?
Domino's Pizza UK & Ireland has nearly six million active customers using its mobile application.
What technology does Domino's use to manage its operations?
Domino's employs a combination of private cloud solutions and Microsoft Azure for managing its operations, along with various technologies for better scaling and performance.
What is the significance of microservices architecture for Domino's?
The microservices architecture allows Domino's to deploy features rapidly and scale efficiently, ensuring service consistency especially during high-demand times.
Why is Rackspace Technology crucial for Domino's growth?
Rackspace serves as a trusted partner that provides essential expertise for maintaining operational stability and enabling quick innovations necessary for meeting customer needs.
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