Transforming Broadcasting with AI: Monks at IBC 2024

AI-Powered Innovations by Monks at IBC 2024

Monks is set to transform the broadcast industry with its groundbreaking AI-centric solution, Monks.Flow, integrated with cutting-edge technologies from leading partners such as AWS, NVIDIA, RAVEL, and Twelve Labs. This showcase at the 2024 International Broadcasting Convention (IBC) promises to redefine content delivery across new media formats.

Groundbreaking Solutions Showcase

At IBC 2024, Monks will unveil an innovative camera-to-consumer pipeline that showcases the latest advancements in media technology. This event is an opportunity to explore how Monks combines AI-driven solutions with established technology, promising to enhance the efficiency of broadcasters while creating tailored content for diverse audiences.

Unlocking the Potential of AI in Broadcasting

Lewis Smithingham, EVP of Strategic Industries at Monks, emphasized the importance of adopting a cloud-based, software-defined infrastructure. He believes this approach is essential for broadcasters aiming to fully leverage AI and machine learning capabilities. The focus at IBC will revolve around harnessing AI to create unprecedented monetization avenues in various sectors, including broadcast news, sports, and entertainment.

Collaborations with Industry Leaders

In collaboration with NVIDIA, Monks will showcase generative AI capabilities essential for live production processes. Richard Kerris, Vice President of Media and Entertainment at NVIDIA, highlighted the importance of integrating these AI features within on-premises environments, enhancing flexibility for media companies. Monks will present demonstrations highlighting their ability to conduct live media workflows using NVIDIA technology.

Interactive Demos and Case Studies

Visitors at IBC 2024 can look forward to a vibrant exhibition of recent case studies, partnerships, and demonstrations demonstrating Monks' leadership in leveraging advanced AI technology. Attendees will experience hands-on interactions with Monks’ technology, demonstrating how they utilize AI for processes like object recognition in live broadcasts, positioning themselves at the forefront of the digital broadcasting evolution.

Exciting Highlights at Monks Booth

Monks’ booth promises an array of engaging experiences, including:

• An AI computer vision demonstration utilizing NVIDIA Holoscan for Media to create searchable databases of live broadcast footage.
• Innovative live production pipeline demos powered by RAVEL Orchestrate, showcasing personalized content delivery across various platforms.
• This year's innovative partnership with Twelve Labs, enabling understanding of videos akin to human perception.
• A unique artistic experience with a robotic artist powered by AI, providing a glimpse into the capabilities of advanced robotics.
• An immersive virtual reality (VR) experience highlighting the optimal workflows required for producing immersive content in cloud environments.

Insights from Thought Leaders

Monks’ experts will participate in insightful panels and discussions throughout the event, sharing their knowledge about the future of broadcasting technology. Scheduled talks will address key topics ranging from new presentation techniques in sports broadcasting to unlocking monetization pathways through AI and cloud technology.

Continuous Innovation and Recognition

Monks remains committed to innovation in digital marketing and technology services, recognized as a major contender in the industry. With accolades such as being named Adweek's first AI Agency of the Year and a consistent presence on Fastest Growing lists, Monks blends technology with creativity to redefine brand interactions. Their focus on AI ensures they remain at the forefront of healthily adapting to industry demands.

About Monks and S4 Capital

As a global, purely digital unitary operating brand of S4 Capital plc, Monks harnesses an extraordinary range of marketing and technology services. It aims to redefine brand and business interactions through system and workflow integration, making advanced AI technology manageable across various sectors.

S4 Capital plc, established by Martin Sorrell, focuses on creating a purely digital services business for a wide range of clients. Their strategic approach emphasizes a fast-paced, integrated setup to meet modern consumer demands, fostering collaboration among marketing, data, digital media, and technology services.

Frequently Asked Questions

What is Monks showcasing at IBC 2024?

Monks is showcasing an AI-centric solution called Monks.Flow, in addition to various technology integrations with AWS, NVIDIA, RAVEL, and Twelve Labs.

How does AI impact broadcasting, according to Monks?

AI enables broadcasters to enhance their infrastructure, achieve efficiency gains, and create personalized content, expanding their reach to new audiences.

What kind of demonstrations can visitors expect from Monks?

Visitors can expect interactive product demos, including computer vision capabilities and immersive VR experiences that showcase the latest advancements in content delivery technology.

Who are Monks' partners for this event?

Monks is collaborating with industry leaders such as AWS, NVIDIA, RAVEL, and Twelve Labs to enhance their offerings and showcase innovative solutions at IBC 2024.

What recognition has Monks received in the industry?

Monks has earned multiple accolades, including being named Adweek's first AI Agency of the Year and consistently appearing on Fastest Growing lists, demonstrating its innovation in digital marketing and technology.

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