Transforming Advertising at Queen Alia International Airport
Transforming the Advertising Landscape at Queen Alia International Airport
Extime JCDecaux Airport and Airport International Group (AIG) have announced a collaborative effort aimed at revolutionizing the advertising environment at Queen Alia International Airport. This innovative partnership will be pivotal in enhancing the experiences of over nine million travelers that pass through the airport annually.
Innovation at its Core
By harnessing the extensive expertise of JCDecaux, a global leader in outdoor advertising, Extime JCDecaux Airport is set to create a unique advertising platform at Queen Alia International Airport. This platform aims to foster deeper brand engagement while simultaneously enhancing the passenger journey, delivering a seamless and memorable experience.
Advanced Technology Integration
At the heart of this initiative is a cutting-edge digital advertising network. The new system will be fortified with ISO 27001 certification, ensuring robust security for all deployed assets. This advanced network will facilitate real-time synchronization and efficient operational management of advertising content, allowing for strategic scheduling that aligns with flight timetables. Such detailed planning promises not only enhanced reliability but also an elevated performance standard.
Commitment to Sustainability
As part of their commitment to corporate social responsibility and environmental stewardship, Extime JCDecaux Airport will also prioritize sustainable practices. The replacement of traditional lightboxes with energy-efficient LED panels signifies a substantial reduction in energy usage, marking a proactive step towards a greener future. This initiative is designed to lower operational expenses while contributing positively to the environment.
Expanding Horizons Outside the Terminal
Beyond the terminal, Extime JCDecaux Airport is set to enhance its media presence with new Skytouch portrait static installations in exterior spaces. Safety and sustainability remain paramount in these developments, which will include advanced LED lighting systems to optimize visibility and ensure energy efficiency. By broadening its media footprint, the partnership aspires to establish a remarkable outdoor advertising infrastructure.
A Global Perspective
Nicolas Deviller, CEO of Airport International Group, emphasizes that the vision for Queen Alia International Airport extends far beyond merely providing a service. Every element of the passenger journey reflects a commitment to excellence, fostering a warm and welcoming atmosphere. The collaboration with Extime JCDecaux Airport aims to transform the visual environment, integrating innovation and sustainability, and enriching the overall passenger experience.
A Mutual Vision for Success
Isabelle Fourmentin, Managing Director of Extime JCDecaux Airport, expresses enthusiasm for this venture, acknowledging AIG's trust and support in this journey. By developing high-performance media solutions that are both innovative and environmentally friendly, Extime JCDecaux Airport aims to not only elevate advertising experiences but also enhance the overall journey for travelers.
Recognizing Excellence in Advertising
Jean-Charles Decaux, Co-CEO of JCDecaux, highlights the significance of extending their airport advertising efforts to Queen Alia International Airport. This new contract embodies their commitment to delivering exceptional advertising solutions that meet the operational excellence standards at the airport, thereby enhancing brand visibility and engagement. With extensive experience across 157 airport contracts globally, JCDecaux aims to make a meaningful impact at Queen Alia International Airport by aligning with AIG's vision for an improved airport atmosphere.
Key Insights into JCDecaux
JCDecaux is renowned for its leadership in the global outdoor advertising landscape. With a daily audience exceeding 850 million individuals across over 80 countries, their influence is vast. The company boasts an impressive portfolio of more than a million advertising panels worldwide, showcasing its dominance in street furniture, transport advertising, and many other sectors.
Furthermore, JCDecaux's commitment to sustainability is celebrated within the industry, as highlighted by its participation in the RE100 initiative and significant recognitions from various sustainability assessments. By focusing on eco-friendly solutions, JCDecaux is not only enhancing its operational footprint but also contributing to a sustainable future.
About Extime JCDecaux Airport
This company specializes in airport advertising, delivering tailored media solutions designed to create unforgettable experiences at major airports. The joint venture between JCDecaux and Groupe ADP aims to reshape the advertising landscape for both brands and travelers, thereby reinforcing their positioning in the aviation sector.
Frequently Asked Questions
What is the partnership between Extime JCDecaux Airport and Airport International Group about?
The partnership focuses on transforming the advertising experience at Queen Alia International Airport, enhancing brand engagement and passenger experiences.
When will the new advertising activities start at the airport?
The advertising activities are set to commence on August 1, 2025.
What technologies will be used in the new advertising strategy?
A new broadcasting system that includes real-time synchronization and ensures operational efficiency will be utilized, enhancing the overall advertising experience.
How does Extime JCDecaux Airport plan to implement sustainability?
They plan to replace traditional lighting with energy-efficient LED panels to reduce energy consumption and operational costs, aligning with broader sustainability goals.
What is JCDecaux known for in the advertising industry?
JCDecaux is recognized as the leader in outdoor advertising, with extensive operations worldwide and a strong commitment to sustainability and innovation.
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