Transforming Ad Design: The Launch of BannersUI Automation Tool
BannersUI Revolutionizes Ad Design and Automation
BannersUI is an innovative solution designed to streamline the creation of static, animated, and video banners. This automated ad design tool enhances multi-platform marketing campaigns, ensuring that the advertising process is both efficient and effective.
Seamless Integration with Digital Asset Management Systems
With its public release, version 1 of BannersUI integrates seamlessly with Digital Asset Management (DAM) systems. This integration allows users to generate advertisements that are compliant with brand standards across various platforms, such as Instagram, Facebook, and Google Ads. This automation not only speeds up the design process but also maintains brand consistency.
Enhanced Capabilities for Marketing Teams
The latest version builds on existing features and introduces advanced automation for videos and animations. Marketing teams can now easily produce engaging content suitable for multiple channels, facilitating a more dynamic advertising strategy. Whether utilizing images or videos, BannersUI simplifies the workflow, allowing designers to generate content in various sizes and formats with ease.
Cascading Brandkits for Consistent Messaging
One of the standout features of BannersUI is the cascading brandkits. This powerful tool helps users manage and scale brand consistency across different sub-brands or departments. Users can create customized sub-brandkits while ensuring adherence to the parent brand’s guidelines, which aids marketing teams during swift deployment of on-brand assets.
Integrated Workflow for Teams
The integration of BannersUI with leading DAM systems provides teams with the capability to effortlessly create advertisements in various formats directly within their chosen DAM platform. For users of BrandingUI – Santa Cruz Software's template portal – BannersUI works directly within the portal to automate ads resizing and formatting without additional hassle.
Game-Changing Benefits for Design Teams
Mark Hilton, CEO of Santa Cruz Software, reflects on the impact of this integration, stating that BannersUI transforms design processes, allowing design teams to focus on more creative tasks rather than repetitive resizing and reformatting activities. This approach increases operational efficiency and ensures campaigns can swiftly adjust to specific platform requirements.
Future Innovations with AI
Later this year, a beta version of BannersUI will be unveiled, featuring AI-assisted layout options. This innovative technology, a product of Santa Cruz Software Labs, is designed to improve creative operations. With a focus on ethical AI usage, the tool provides layout suggestions tailored to brand guidelines and user preferences. It’s an exciting advancement that promises to push creative boundaries.
About Santa Cruz Software
Santa Cruz Software specializes in a range of tools that facilitate collaboration between design and productivity applications, enhancing workflows across organizations. Their suite of solutions includes Dynamic Templates integrated into Adobe InDesign, a connector for Adobe applications, the BrandingUI collateral portal, and, of course, the BannersUI ad design automation platform. By utilizing these tools, teams are empowered to sustain brand compliance and maximize productivity.
Frequently Asked Questions
What is BannersUI?
BannersUI is an automated ad design tool that enhances the creation of static, animated, and video banners, making it easier for marketers to manage multi-platform campaigns.
How does BannersUI integrate with other systems?
BannersUI integrates seamlessly with Digital Asset Management (DAM) systems to provide efficient ad creation directly within users' preferred platforms.
What are cascading brandkits?
Cascading brandkits allow users to maintain brand consistency while creating customized assets for sub-brands or departments, promoting uniformity across all marketing materials.
What future features can we expect from BannersUI?
A beta version of BannersUI will introduce AI-assisted layouts, further enhancing the creative process with personalized suggestions based on brand guidelines.
How does Santa Cruz Software support productivity?
Santa Cruz Software provides a suite of tools designed to improve workflows, maintain brand compliance, and boost team collaboration, making creativity more efficient and effective.
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