Transformative Journey: Pacira's Film on Pain Relief Innovation
Pacira BioSciences Unveils a Captivating New Film
Pacira BioSciences, Inc. (NASDAQ: PCRX), a leading innovator in the field of non-opioid pain therapies, recently debuted an inspiring film that chronicles a couple's path to pain relief. This film is a part of a digital series titled The Next Frontier, produced by BBC StoryWorks Commercial Productions. It premiered at the Biotechnology Innovation Organization (BIO) International Convention, shedding light on patient experiences and the transformative power of non-opioid solutions.
A Personal Journey Towards Pain Management
The film titled The Next Frontier: Mark & Leah’s Story narrates the story of Mark Allen, a former competitive tennis player who faced significant challenges due to knee injuries. Mark's struggle with pain transformed into an opioid dependence during his treatment journey. This personal account, alongside the guidance of his wife Leah, who has a nursing background, emphasizes the importance of seeking alternative pain management strategies. Through their efforts, they discovered non-opioid therapies that ultimately led to a remarkable recovery for Mark, allowing him to return to his passion for tennis, establish a tennis academy, and regain control of his lifestyle.
Empowering Patients with Knowledge
Mark and Leah's inspiring experience serves as a reminder of the vital need for patients to be educated about the array of pain management options available beyond opioids. Their journey underlines how comprehensive recovery plans can help restore not only physical well-being but also crucial life moments with family and loved ones—in their case, the joy of spending time with grandchildren.
The Significance of Non-Opioid Treatments
In light of the ongoing opioid crisis, which has greatly impacted the lives of many, the value of innovative pain management solutions is clearer than ever. Current statistics reveal that chronic pain affects approximately 82 million individuals in the U.S., resulting in staggering costs exceeding $635 billion annually—surpassing those associated with cancer and heart disease. Despite the rising awareness around non-opioid solutions, there is a concerning decline in investments towards novel pain treatments, emphasizing a vital gap in the healthcare landscape that needs to be addressed.
Pacira's Commitment to Patients
Frank D. Lee, the chief executive officer of Pacira BioSciences, articulated the company's commitment to patient-centered care. He expressed gratitude for the opportunity to share Mark and Leah's story, highlighting its real-world implications for non-opioid pain management. By showcasing such experiences, Pacira aims to foster greater understanding and acceptance of non-opioid therapies in the broader medical community.
About Pacira BioSciences
Pacira is dedicated to changing the pain management landscape with innovative, non-opioid therapies that aim to enhance the quality of life for patients. Their approved treatments include EXPAREL, a long-acting local analgesic, and ZILRETTA, an extended-release injection for osteoarthritis knee pain, among others. Additionally, they are making strides in developing PCRX-201, a groundbreaking gene therapy intended to target widespread diseases such as osteoarthritis. These advancements reflect Pacira's ongoing mission to innovate and improve treatment outcomes for patients suffering from pain.
Frequently Asked Questions
What is the focus of Pacira BioSciences' new film?
The film focuses on a couple's journey in discovering non-opioid pain management solutions, highlighting the impact of these alternatives on their lives.
Who is featured in the film?
The film features Mark Allen, a former tennis player, and his wife Leah, who share their personal story of overcoming pain and opioid dependence.
Why are non-opioid treatments important?
Non-opioid treatments provide alternative ways to manage pain without the risks associated with opioid use, addressing a significant need in pain management.
What types of therapies does Pacira offer?
Pacira offers innovative non-opioid therapies including EXPAREL, ZILRETTA, and iovera°, designed to manage pain effectively while minimizing dependency risks.
How does Pacira prioritize patient-centered care?
Pacira focuses on listening to patient needs and preferences, fostering education about all pain management options, and supporting innovative healthcare solutions.
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