Transformative Holiday Toy by Melissa & Doug for Beauty Lovers

Melissa & Doug Unveils the Sort, Stock, Select Beauty Kiosk Play Set

The holiday season is upon us, and Melissa & Doug brings forth an exciting addition to its lineup. This year's standout toy, the Sort, Stock, Select Beauty Kiosk Play Set, combines the charm of classic pretend play with contemporary trends, captivating young beauty enthusiasts. Ideal for budding makeup fans aged three and up, this engaging play set is bound to ignite creativity and imaginative storytelling.

Enhancing Play with Unique Features

Melissa & Doug has a rich history of designing quality toys that empower children through play. The latest Beauty Kiosk acts as a vibrant stage where kids can explore the world of makeup and skincare like never before. This 24-piece wooden set features realistic details that bring the beauty industry to life. Children are encouraged to invent their makeup looks and skincare routines, promoting creativity and independent thinking through tactile experiences.

Inspiration from Real-World Experiences

Sofia Dumery, Senior Vice President of Design at Melissa & Doug, emphasizes the company's dedication to innovation. "Our team constantly reimagines popular play patterns while incorporating unique Melissa & Doug elements," she shares. Inspired by beauty kiosks in public spaces and current beauty trends, this playful kiosk promotes not just fun, but also essential skills like counting and color matching.

Features that Encourage Imaginative Learning

The Sort, Stock, Select Beauty Kiosk Play Set allows kids to load the kiosk with toy cosmetics or their actual favorites. Using color-matching play coins, little ones can engage in an interactive experience by pressing corresponding buttons to release their selected items from the collection drawer. It transforms ordinary playtime into an exciting adventure filled with possibilities.

Continuing the Legacy of Successful Toys

This new playset flows from the success of the prior Sort, Stock, Select Vending Machine, which received accolades and a massive social media following. The original vending machine broke barriers by encouraging children to explore engaging play settings, quickly becoming a viral sensation and earning recognition as the 2025 Preschool Toy of the Year. By continuing to evolve with creative concepts, Melissa & Doug solidifies its commitment to fostering learning through play.

Availability and Engagement

The Sort, Stock, Select Beauty Kiosk Play Set is currently available for purchase at MelissaAndDoug.com and select retail partners across the country. This product reflects Melissa & Doug's commitment to open-ended play. As a recognized leader in the toy industry, they provide countless resources, including print-and-play activities and blogs, to reinforce the importance of screen-free play.

About Melissa & Doug

Founded with a vision to create timeless toys, Melissa & Doug offers endless possibilities for the imagination. Their extensive range includes everything from classic wooden toys to innovative craft kits, all designed to inspire wonder in children. As the top preschool brand for sustainable toys, Melissa & Doug continues to prioritize quality while making a positive impact on children’s development, aiming for a flourishing and inclusive world.

Frequently Asked Questions

What is the main feature of the Sort, Stock, Select Beauty Kiosk?

The main feature is its interactive setup allowing children to load cosmetics, press buttons, and watch their selected items drop into a collection drawer.

What age group is the beauty kiosk designed for?

The Beauty Kiosk Play Set is designed for children aged three and older, promoting imaginative play for young beauty enthusiasts.

Is the play set made of sustainable materials?

Yes, Melissa & Doug is known for using sustainable materials in many of its products, including this beauty kiosk.

How does this toy encourage learning?

Through imaginative play, children engage in activities such as counting, color recognition, and creative expression, promoting essential developmental skills.

Where can I purchase the Beauty Kiosk set?

The Sort, Stock, Select Beauty Kiosk Play Set is available for purchase on MelissaAndDoug.com and at various national retailers.

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