Torino and Benidorm Shine as Smart Tourism Leaders in 2025
Torino and Benidorm Selected as Top Destinations for Smart Tourism
The European Commission has recently recognized Torino in Italy and Benidorm in Spain as the distinguished winners of the 2025 European Capital and Green Pioneer of Smart Tourism titles. This competitive initiative honors cities excelling in accessibility, sustainability, digitalization, and cultural heritage, making them standout destinations for tourists.
Celebrating Achievement in Smart Tourism
These two cities were chosen from a diverse pool of 37 contestants representing 16 countries. In a rigorous selection process, 14 destinations were shortlisted to present their impressive proposals to the European Jury. Torino showcased its remarkable progress across all four fundamental categories of the competition, while Benidorm highlighted its innovative and sustainable tourism practices, positioning itself as a model for others.
A Year of Recognition
As a part of their achievement, both Torino and Benidorm will receive a custom-designed sculpture that will be prominently displayed throughout 2025. This accolade not only represents recognition but also provides robust promotional support for each destination, integrating them into a wider network dedicated to smart and sustainable tourism practices in Europe.
Building a Sustainable Future
The initiative of the European Capital of Smart Tourism aims to encourage innovative approaches to tourism, focusing on digital solutions, accessibility, and sustainable practices. By rewarding these cities, the European Commission seeks to inspire others and spread best practices across the continent.
The Legacy of Green Practices
Meanwhile, the title of European Green Pioneer of Smart Tourism acknowledges cities embracing greener initiatives. It recognizes smaller destinations committed to sustainable tourism and is grounded in the practice of transitioning towards environmentally friendly operations. The initiative builds on the foundation laid by the European Destinations of Excellence (EDEN) competition.
Smart Tourism Practices on the Rise
Recent reports encompassing smart tourism practices across Europe highlight the innovative strategies employed by finalists of the competition. With access to comprehensive resources, cities can learn from the successes and challenges faced by other destinations, promoting growth in sustainable tourism.
An Engaging Community
Engagement among destinations will cultivate a vibrant community, allowing representatives to share insights during workshops and through dissemination of informative guides. Notably, the changes that Torino and Benidorm will implement as part of their winning initiatives will not only elevate their tourism profiles but could also set a precedent for others to follow.
Frequently Asked Questions
What criteria were used to select Torino and Benidorm?
The selection for the European Capital and Green Pioneer of Smart Tourism was based on accessibility, sustainability, digitalization, and cultural heritage achievements.
What will Torino and Benidorm receive as winners?
The winners will receive a sculpture and promotional support, along with integration into a European-wide network of smart tourism destinations.
How does the European Capital of Smart Tourism initiative benefit other cities?
This initiative serves as a model for other cities to learn best practices and adapt smart tourism methods in their locations.
What is the aim of the European Green Pioneer of Smart Tourism title?
This title acknowledges smaller destinations excelling in sustainable tourism and promotes environmentally-friendly practices.
How can cities share their experiences in smart tourism?
Cities will engage in workshops, discussions, and through publications that highlight their innovative practices and lessons learned.
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