Topgolf Callaway Brands Partners with Golf Saudi for Growth

Topgolf Callaway Brands Partners with Golf Saudi

Topgolf Callaway Brands Corp. (NYSE: MODG) has taken a significant step in its ongoing global expansion through a strategic partnership with Golf Saudi Entertainment, LLC. This multiyear agreement aims to introduce the renowned brands of Topgolf, Callaway, TravisMathew, Odyssey, and Ogio to a new audience in the Middle East.

Plans for Venue Development in Saudi Arabia

According to the terms of this exciting collaboration, Golf Saudi is set to construct three Topgolf venues by 2028. These venues will be owned and operated by Golf Saudi, with the potential for two additional locations to be introduced in the future. This initiative highlights Topgolf Callaway Brands' commitment to expanding their presence in key international markets.

Official Apparel and Equipment Brands for National Teams

As part of this relationship, Topgolf Callaway Brands will become the official equipment and apparel provider for the Saudi Men's, Women's, and Junior National golf teams. This endorsement also extends to Saudi Elite golf professionals and those working at Golf Saudi facilities, ensuring they are equipped with top-quality gear and apparel.

Exclusive Distribution in Saudi Arabia

Another significant aspect of the agreement involves Golf Saudi acting as the exclusive distributor of Callaway Golf, Odyssey, and Ogio products throughout the kingdom. This exclusivity will enhance the visibility of these premium brands in the region, aligning with Saudi Arabia’s ambition to elevate its golf industry through modernized facilities and professional expertise.

The Vision for Golf in the Middle East

Ben Sharpe, Managing Director and President for Callaway Golf in the EMEA region, expressed enthusiasm about the venture into this vital market. He stated, "We're excited to enter another market in the Middle East with three venues. We have found a strong partner in Golf Saudi to help us bring our modern golf brands to the region and help transform Saudi Arabia into an exceptional golfing nation." This insightful perspective indicates the long-term vision for enhancing the golfing landscape in Saudi Arabia.

About Topgolf Callaway Brands Corp.

Topgolf Callaway Brands Corp. stands as a leader in the tech-enabled modern golf sector, distinguished by its vast portfolio of brands including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO, and Jack Wolfskin. The concept of “modern golf” encompasses a broad and inclusive ecosystem, engaging participants both on the course and off. By merging technology and entertainment with quality golf products, the company aims to promote a vibrant golfing culture.

Conclusion

Topgolf Callaway Brands Corp. is poised for remarkable growth as it partners with Golf Saudi. The construction of new venues, along with the endorsement of official golf teams, marks a forward-thinking approach to enhancing the golfing experience in Saudi Arabia. This venture not only showcases the potential for economic growth in the region but also emphasizes the broader mission of making golf accessible and enjoyable for all.

Frequently Asked Questions

What is the purpose of the agreement between Topgolf and Golf Saudi?

The agreement aims to expand the presence of Topgolf Callaway Brands in the Middle East by establishing venues and providing official equipment for national golf teams.

How many Topgolf venues are planned for Saudi Arabia?

Golf Saudi plans to build three Topgolf venues by 2028, with the possibility of opening two additional venues in the future.

Which brands will be represented at the new golf venues?

The venues will showcase the brands Topgolf, Callaway, TravisMathew, Odyssey, and Ogio.

Who will be the official equipment provider for Saudi golf teams?

Topgolf Callaway Brands will provide apparel and equipment for the Saudi Men's, Women's, and Junior National golf teams.

What does the future hold for golf in Saudi Arabia according to Topgolf?

Topgolf envisions transforming Saudi Arabia into an exceptional golfing nation through modernization and partnership in the golfing sector.

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