TOMS Launches Exciting Café Takeover and Family Casting Call
TOMS Brings Joy with La La Land Kind Café Collaboration
The popular footwear brand TOMS has announced an exciting new partnership with La La Land Kind Café, aligning efforts to spread joy through the renowned brand's Moments of Joy campaign. This collaboration kicks off with a limited-time café takeover in select locations, serving up special drinks and engaging experiences for visitors.
Exclusive Café Takeover Details
The café takeover will take place at two prominent La La Land Kind Café locations. Customers can experience the exclusive TOMS “Cup of Joy” drink, which features an iced vanilla latte or matcha adorned with a unique blue spirulina foam. Alongside this special drink, the café will be inviting customers to engage online by sharing their experiences with TOMS-branded decor that encourages social media sharing.
Special Offers for Early Visitors
To celebrate the launch, the first hundred visitors to each café location on the morning of the event will receive a free pair of TOMS sunglasses with their purchase of the Cup of Joy. This delightful promotion not only showcases TOMS' commitment to customer engagement but also emphasizes the brand's culturally rich and community-centric values.
Empowering Families: The Family Casting Call
Alongside the café takeover, TOMS is excited to introduce its inaugural Family Casting Call. This casting opportunity invites families across the U.S. and Canada to share their unique stories, representing joy, confidence, and purpose. The casting call runs over a limited period, from the outset of May through the end of the month.
How to Participate
Families can participate in this exciting initiative in two ways. First, they can enter online by submitting up to three family photos along with a brief questionnaire about how their family encapsulates TOMS’ core values. For those in Los Angeles, an in-person option allows families to capture a professional photo at designated café locations. These families will not only receive a digital copy of their photo but also enjoy a complimentary TOMS Cup of Joy latte.
Selected Families and Grand Prize
From the entries submitted, 100 families will be chosen to enter a public voting phase. The top 10 families from this round will proceed to a final selection of one grand prize winner. This lucky family will receive a professional photoshoot experience in Los Angeles, an integral role in TOMS' upcoming marketing campaign, and a generous TOMS gift card valued at $1,000. Runners-up will also be awarded TOMS gift cards, ensuring multiple families experience the joy of this contest.
Locations for TOMS X La La Land Kind Café Takeover
- La La Land Kind Café at The Grove - 189 The Grove Drive
- La La Land Kind Café in Santa Monica - 1426 Montana Ave
Amber Tarshis, the Chief Brand and Impact Officer at TOMS, expressed enthusiasm for this collaboration, stating that the initiative aims to uplift communities through shared stories and daily joyous moments. The partnership represents not only a merging of brands but also a core commitment to promote kindness, impact, and engagement within the public sphere.
About TOMS
TOMS is committed to providing effortless style and comfort through its footwear. Since it began in 2006, TOMS has leveraged its mission to improve lives globally. Every TOMS purchase supports children's education and well-being, positively impacting over 105 million lives as part of its legacy.
About La La Land Kind Café
La La Land Kind Café is a mission-driven coffee shop that aims to normalize kindness through hospitality. Founded in 2019, the café provides vital support to foster youth through paid internships and mentorship. As part of its mission, La La Land Kind Café blends a love for quality coffee with a strong purpose, creating a positive atmosphere in each of its locations.
Frequently Asked Questions
What is the TOMS and La La Land Kind Café partnership about?
The partnership involves a café takeover featuring special drinks and a Family Casting Call aimed at celebrating family stories and TOMS’ core values.
How can families participate in the Casting Call?
Families can enter online by submitting photos or by visiting specified café locations in Los Angeles for a professional photo opportunity.
What is the grand prize for the Casting Call?
The grand prize includes a professional photo shoot in Los Angeles, a place in TOMS' marketing campaign, and a $1,000 gift card.
When does the Family Casting Call take place?
The Family Casting Call runs from the start of May until the end of the month.
Where can I find the TOMS Cup of Joy drink?
The TOMS Cup of Joy drink is available exclusively at select La La Land Kind Café locations during the takeover event.
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