Toluna Launches QProbe: Transforming Insights Through AI
Introducing QProbe: A Game-Changer in Survey Research
Toluna, a leader in insights and research technology, has exciting news with the introduction of its innovative tool, QProbe. This cutting-edge, AI-powered tool is specifically designed to modernize how open-ended survey responses are collected and analyzed, bringing a remarkable transformation in both qualitative and quantitative research capabilities. By enhancing how survey data is gathered, QProbe promises to deliver not only improved response quality but also more profound insights for businesses, enabling them to make informed decisions based on data-driven findings.
How QProbe Enhances Survey Responses
What sets QProbe apart is its impressive ability to boost the depth of open-ended responses. In fact, it's shown remarkable improvements in response richness in around 90% of cases—this is no small feat in the world of survey research. The tool employs a dual-layer AI approach: the first layer intelligently interprets the survey prompts, while the second layer uses AI to detect and address weak responses. It engages respondents with personalized follow-up questions, thereby fostering a more natural and engaging conversational experience.
Toluna’s Commitment to Quality Insights
Frederic-Charles Petit, the CEO of Toluna, emphasizes that QProbe is a significant stride in their unyielding commitment to providing clients with top-notch insights and maximizing engagement with survey participants. He notes that by diving deeper into survey results using AI techniques, Toluna reinforces its dedication to quality while equipping clients with actionable data. This innovative tool is designed to replace traditional methods, offering a substantial upgrade in the quality of data generated from open-ended responses.
Integration and Versatility of QProbe
QProbe is seamlessly integrated into Toluna Start and offers its robust capabilities for open-ended question enhancement across various service levels—ranging from Do-It-Yourself (DIY) solutions to comprehensive full-service consultancy options. When utilized alongside Toluna's SmartCloud, this powerful combination enhances the thematic analysis and sentiment evaluation processes. Users benefit from faster reading of complex data and greater insight extraction, which ultimately adds significant value to the research.
A Versatile Solution for Global Research
Launched in 14 languages and available in 37 countries, QProbe is designed for flexibility and scalability, accommodating any survey that features open-ended questions. This extensive reach allows Toluna to cater to a diverse clientele, making QProbe an essential tool for ensuring comprehensive market research, regardless of geographical boundaries.
The Future of Insights with QProbe
The introduction of QProbe signifies yet another substantial milestone in Toluna's ongoing mission to redefine the future of knowledge through technology and innovation. As the company continues to empower businesses with top-tier, AI-driven solutions, the launch of QProbe is poised to make significant contributions to the landscape of insights and research.
Frequently Asked Questions
What is QProbe?
QProbe is an AI-powered tool created by Toluna to enhance the depth and quality of open-ended survey responses, providing richer insights and more meaningful data.
How does QProbe improve survey responses?
QProbe uses a dual-layer AI approach to interpret survey prompts and engage respondents with personalized follow-up questions, enriching the responses significantly.
Can QProbe be used for different service levels?
Yes, QProbe can be utilized across various service levels, from DIY surveys to comprehensive full-service consultations.
In how many languages is QProbe available?
QProbe is launched in 14 languages, making it a versatile tool suitable for clients around the globe.
What does Toluna aim to achieve with QProbe?
Toluna aims to revolutionize the insights and research process, providing clients with actionable data and improved engagement through advanced AI-driven solutions.
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