Tide Partners with Marvel to Launch Unique Stain Screening Event

Tide Partners with Marvel Studios for a Unique Experience

CINCINNATI--Throughout the Marvel Cinematic Universe (MCU), collateral stains are an inevitable part of the thrill. With the release of Marvel Studios’ upcoming film, fans can expect a mix of excitement and relatable moments. In this highly anticipated entry, Captain America faces new challenges, but so do the ordinary people surrounding him, who often find themselves battling stains from their small yet impactful encounters with superhero happenings. Tide, known as America’s #1 trusted laundry detergent, is partnering with the film to showcase how even the biggest stains can be managed with the most powerful cleaning solutions.

The New Campaign: "Collateral Stains"

The creative campaign titled “Collateral Stains” shines a light on the everyday individuals affected by the action within the MCU. These moments highlight how they react to their messy situations, showing that with Tide’s help, anyone can tackle those stubborn stains. Tide Oxi Boost Power PODS are featured prominently, symbolizing strength in the face of everyday cleaning challenges.

An Exclusive 5D Screening Experience

For the very first time, fans are invited to participate in a groundbreaking event named the “Collateral Stains Screening.” This unique 5D experience is designed to immerse attendees in the world of Captain America: Brave New World, allowing them to engage with their surroundings as the film unfolds live. Imagine being just beside the action, feeling as though you are part of the superhero narrative!

What to Expect at the Screening

The screening is not just a typical viewing but a vibrant, interactive adventure where fans will encounter elements that mirror the film’s chaotic yet exciting atmosphere. As Captain America makes his grand entry or gets involved in intense battle scenes, the audience will feel the impact of collateral stains, creating an unforgettable movie-watching experience.

Sharing the Fun on Social Media

Creating buzz for the event, Tide encourages fans to engage on social media. By commenting on select Instagram posts with the hashtag #TideSweeps, lucky participants stand a chance to win their way to this exceptional screening. This is more than a regular promotion; it connects fans with the MCU while providing an opportunity to enjoy the fun associated with their favorite heroes.

Embracing Messiness with Tide

The collaboration between Tide and Marvel Studios also aims to communicate a clear message: no one is above the stains created during epic battles. Tide’s involvement underlines the idea that whether it’s morning coffee or a super-sized mess, Tide is always equipped to handle it. This fun initiative highlights that even in the superhero realm, cleanliness and comfort can coexist.

What is Tide's Ultra Oxi Boost Power PODS?

Tide is leading the charge with its Ultra Oxi Boost Power PODS, a favorite among users. Engineered for powerful cleaning, these laundry pods boast two times the Oxi cleaning power, effectively treating tough stains while keeping fabrics fresh and inviting. Users can easily incorporate them into their laundry routine, ensuring that everyday accidents don’t become permanent reminders. Official availability for this product is set to launch in the near future, starting early 2025.

About Tide and Procter & Gamble

Procter & Gamble is committed to providing quality and innovation in every aspect of their business. As part of a diverse portfolio of trusted brands, Tide continues to be a favorite for consumers looking for effective solutions in the laundry segment. The company serves a global market with an impressive variety of products designed to improve daily life.

About Marvel Studios’ Captain America: Brave New World

This exciting new chapter in the Marvel Cinematic Universe brings together familiar faces and introduces new ones as they navigate modern challenges. The film highlights Sam's journey as he confronts international threats while embodying the essence of heroism. Anticipation builds as fans await the film's release, showcasing stunning narratives that push beyond the genres we’ve come to expect.

Frequently Asked Questions

1. What is the "Collateral Stains Screening" event?

The "Collateral Stains Screening" is a unique 5D movie experience designed to immerse fans in the story of Captain America: Brave New World, allowing them to engage with the film actively.

2. How can fans enter to win a spot at the screening?

Fans can comment on Tide's select Instagram posts using the hashtag #TideSweeps to enter for a chance to win tickets to the exclusive screening.

3. When will the new Tide products be available?

The Ultra Oxi Boost Power PODS will be officially available for purchase starting in early 2025.

4. Which movie does the latest Tide campaign promote?

The campaign promotes Marvel Studios’ Captain America: Brave New World, highlighting interactions and messes caused during thrilling superhero moments.

5. Who are some of the cast members in the new Captain America film?

The film stars Anthony Mackie, Danny Ramirez, Giancarlo Esposito, and many others, bringing fresh faces and familiar characters to the forefront of the narrative.

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