Thryv Announces New Sales Leadership Team
Thryv (NASDAQ: THRY), recognized as a leading software platform catering to small businesses, has taken a significant step forward with two pivotal appointments within its sales leadership. The company has promoted Fran Lee to serve as the Vice President of North American Sales. In his elevated position, Lee will navigate the sales landscape for Thryv’s U.S. and Canadian teams, while also overseeing franchise sales and global sales training initiatives.
Fran Lee Takes the Helm of North American Sales
Fran Lee, who has been with Thryv since the company’s inception, brings a wealth of experience to his new role. Previously, he served as the Regional Vice President of Sales. Lee’s history includes an eight-year tenure at Dex Media, where he held the position of Regional Vice President and was ultimately appointed Head of Outside Sales. His background also features significant contributions at Verizon, illustrating his strong foundation in sales management.
Accelerating Growth Through Strong Leadership
Grant Freeman, the President of Thryv, expressed confidence in Lee’s ability to drive growth: “Fran’s extensive industry experience and track record of accelerating SaaS revenue growth will prove invaluable as we expand our sales and marketing automations and AI-supported product offerings. Small businesses are adopting software solutions in growing numbers and with Fran’s dynamic sales leadership, Thryv is well-positioned to capitalize on this trend.” This supportive leadership structure is expected to enhance the company’s strategy in the software market.
Kim Mortensen Joins as Vice President of Global Partnerships
In addition to Lee’s promotion, Thryv has appointed Kim Mortensen as the new Vice President of Global Partnerships and Sales. Mortensen comes with a robust background, having spent ten years at Keap where she was instrumental in driving revenue through new customer acquisition across both channel and direct sales. Her expertise will be crucial in leveraging the synergies from Thryv's recent acquisition of Keap, further strengthening its product offerings.
Expertise Driving Strategic Growth
Freeman highlighted the importance of Mortensen's role as well: “As Thryv continues to evolve the sales organization to align with our strategic growth plans, we are thrilled to have such an accomplished sales professional as Kim on our team. Her successful track record of driving scalable growth through both partner and direct sales will serve us well, particularly as we look to expand our global reach.” Mortensen’s addition is anticipated to enhance the capability of Thryv’s solutions portfolio globally.
About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) stands out in providing a comprehensive sales and marketing platform tailored to assist small businesses in attracting both new and repeat customers. The software equips small to medium-sized businesses (SMBs) with all necessary tools to efficiently manage their daily operations and promote growth. Thryv’s platform, featuring AI-supported marketing and business automations, is designed to help business owners save time while competing effectively in their markets. More than 100,000 businesses worldwide rely on Thryv's software to connect meaningfully with their customers and enhance their operational capabilities.
Frequently Asked Questions
What is the significance of Fran Lee's promotion?
Fran Lee's promotion to Vice President of North American Sales signifies Thryv's commitment to leveraging experienced leadership to drive revenue growth and enhance market outreach.
How will Kim Mortensen contribute to Thryv’s growth?
Keenly experienced in revenue growth and customer acquisition, Kim Mortensen will focus on expanding Thryv’s global partnerships and enhancing its solutions portfolio.
What markets do Thryv's services target?
Thryv primarily serves small and medium-sized businesses, providing them with comprehensive tools for sales, marketing, and customer engagement to facilitate their growth.
How many businesses utilize Thryv software?
Currently, over 100,000 businesses globally use Thryv software to manage their operations and connect with their customers effectively.
What makes Thryv a leader in its field?
Thryv is regarded as a leading platform due to its all-in-one approach that integrates sales, marketing, and automation solutions tailored for small businesses.
