The Right Now's Prestigious Recognition
Leading communications agency, The Right Now, has been honored with the title of NextGen Lifestyle Agency of the Year at the 2026 Next Gen Awards, a significant recognition that highlights its innovative approach and client-focused results. This award is presented by The PR Net, which symbolizes distinguished achievement within the public relations and marketing industry.
Importance of the Next Gen Awards
The Next Gen Awards program serves as a platform to celebrate emerging talent and innovation within public relations. It recognizes agencies that are at the forefront of redefining the industry through strategic creativity and cultural insights. Winners are chosen by an independent panel of experts based on several key criteria including creativity in strategy, execution of campaigns, and contributions to advancing the culture and community within the field.
Commitment to Excellence
Co-Founders Sunny Jenkins and Eric Green expressed their gratitude for this recognition, highlighting the team's dedication to pushing creative limitations and fostering genuine cultural dialogues. They emphasized their passion for innovation and their aspiration to establish new benchmarks for the future of public relations.
A Trailblazer in Client Engagement
Since its founding, The Right Now has crafted a distinctive reputation by merging strategic storytelling with cultural intelligence. This blend enables brands to enhance their visibility while fostering significant relationships with their audiences. The specialties of the agency encompass various aspects, including media relations, influencer marketing, experiential partnerships, social media strategies, and cohesive storytelling that makes a substantial impact on business growth.
Launch of Now Studio
Recently, the agency introduced Now Studio, an innovative creative production division focused on reinventing brand-driven content creation with an emphasis on social-first strategies. This initiative aims to deliver culturally attuned and compelling content by integrating data-driven insights with creative strategies and production expertise, ensuring alignment with the ever-evolving digital space.
Legacy of Innovation and Impact
The recognition of The Right Now is a testament to their relentless pursuit of excellence and innovation, which serves clients that are pivotal in shaping contemporary culture. Their clientele ranges from pioneering lifestyle brands and startups to established consumer favorites.
About The Right Now
The Right Now is committed to staying ahead in the evolving media environment by offering comprehensive and innovative strategies for their clients. They embrace opportunities that extend beyond traditional public relations, integrating social responsibility initiatives that resonate with consumers and enhance brand loyalty. The agency prides itself on a team composed of diverse experts, all driven by a vision to promote inclusiveness and positive civic engagement.
Frequently Asked Questions
What is the significance of the NextGen Lifestyle Agency of the Year award?
This award recognizes agencies that exemplify creativity, strategic thinking, and impactful results in the public relations sector.
Who are the founders of The Right Now?
Sunny Jenkins and Eric Green are the co-founders of The Right Now, leading the agency with innovative ideas and a commitment to client success.
What services does The Right Now offer?
The Right Now provides a range of services, including media relations, influencer strategy, social media campaigns, and integrated storytelling.
How does Now Studio benefit clients?
Now Studio creatively produces content that connects brands with their audiences through data-driven insights and social-first approaches.
What is the mission of The Right Now?
The Right Now aims to provide innovative strategies while promoting inclusiveness and social responsibility in brand communications.
