The INKEY List Expands Access with Ulta Beauty Launch

The INKEY List Expands Presence in US Retail with Ulta Beauty

The 'NO BS' skincare brand that emphasizes innovative and affordable solutions enhances its distribution with a launch at Ulta Beauty

The INKEY List, recognized for revolutionizing the skincare industry with its effective ingredient-driven products, is set to officially introduce its acclaimed range in all Ulta Beauty locations across the U.S. This launch signifies a major development in the brand’s growth strategy, allowing a wider audience to access its popular skincare offerings.

Innovative Skincare Solutions at Ulta Beauty

With roots in the U.K., The INKEY List was co-founded in 2018 by Colette Laxton and Mark Curry, quickly establishing a cult following in the U.S. The brand has achieved numerous accolades, including multiple Allure Best of Beauty Award wins for standout products like their Hyaluronic Acid Serum, priced at an accessible $10. Their commitment to innovative and effective skincare has led to over 10 million unique consumer interactions and sales of more than 87 million products globally.

Democratizing Skincare for All

CEO Mark Curry expressed excitement about the collaboration with Ulta Beauty, stating, "Our goal has always been to democratize skincare through education and accessibility. Partnering with Ulta Beauty brings us closer to fulfilling that mission in the U.S." The brand intends to introduce a carefully curated range of products across various skincare categories that are all priced at $26.50 and under.

Product Highlights and Exclusive Offerings

As part of the Ulta Beauty launch, INKEY will debut new products including the Glycerin Gentle Purifying Cleanser—a daily gel cleanser designed to protect the skin barrier—and Polyglutamic Acid Dewy Sunscreen SPF 30, a multi-award-winning sunscreen that preps the skin for makeup while providing hydration. Additionally, customers can look forward to the Tripeptide Plumping Lip Balms available in Berry, Mocha, and Pink for just $14.

Enhancing Customer Experience at Ulta

Penny Coy from Ulta Beauty shared her enthusiasm about the launch, expressing that customers are always looking for ways to improve their skincare routines. "At Ulta Beauty, we strive to reflect the beauty needs of our guests. The INKEY List aligns perfectly with our values, and we are excited to aim further with such a dedicated brand that prioritizes education and transparency."

Engagement and Community Building Initiatives

The brand's rollout will also involve engaging Ulta Beauty's Platinum and Diamond members through early access shopping opportunities. Following the launch, INKEY plans to facilitate a 'NO BS Skincare Tour' across the southern U.S. throughout the year, featuring exclusive in-store events led by the coaching of Laxton and Curry. On this tour, attendees can expect skincare education sessions alongside personalized consultations from the askINKEY team.

Empowering Skincare Choices

Laxton further emphasized the brand's mission, saying, "We aim to empower individuals to make informed decisions about their skin. Our expansion to Ulta Beauty is a chance to invite a new community to explore and start their skincare journeys with us, regardless of their current knowledge or experience levels."

Availability and Pricing

Starting soon, consumers can find The INKEY List in over 1,450 Ulta Beauty stores and online at Ulta.com. Products will range from $7.00 to $26.50, making it an ideal choice for skincare enthusiasts looking for quality without compromising their budget.

About INKEY
Founded in 2018 by Colette Laxton and Mark Curry, The INKEY List is committed to simplifying skincare through education, promoting transparency, and ensuring affordability. They focus on providing scientifically backed, high-quality skincare solutions that break down complex terminology and empower consumers to make informed choices. INKEY prioritizes community engagement and accessibility, providing resources like a 24/7 skin consultation service.

Frequently Asked Questions

What is the significance of The INKEY List's launch at Ulta Beauty?

This launch allows The INKEY List to reach a broader audience, offering innovative skincare products at accessible prices in numerous retail locations.

What type of products will The INKEY List offer at Ulta?

The INKEY List will provide a variety of skincare, body, and hair/scalp care products, all priced under $26.50, alongside exclusive launches.

What does The INKEY List stand for?

Founded on the principle of 'NO BS,' The INKEY List seeks to provide some of the best skincare options that are effective, easily understandable, and affordable.

Who are the founders of The INKEY List?

The INKEY List was co-founded by Colette Laxton and Mark Curry, both of whom have a vision to democratize skincare for all audiences.

What will the 'NO BS Skincare Tour' entail?

The 'NO BS Skincare Tour' will feature events that include educational classes, live demonstrations, and personalized consultations to engage consumers directly and address their skincare needs.

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