The HOW Agency Celebrates Gold MarCom Award for Excellence

The HOW Agency Achieves Prestigious Gold MarCom Award

The HOW Agency, a full-service digital agency and a key member of 5WPR, is proud to announce its recent accolade for exceptional work with Aunt Jackie's. The agency has been recognized with a Gold MarCom Award in the Integrated Marketing category, illustrating their commitment to innovative marketing solutions.

About Aunt Jackie's and Their Unique Offering

Aunt Jackie's Curls & Coils stands out as a Black-owned hair care brand renowned for providing high-quality products tailored for various hair types. The brand sought out The HOW Agency's expertise to enhance its visibility and impact, specifically leveraging paid media campaigns around significant shopping events like Amazon Prime Day.

Innovative Marketing Strategies Implemented

In response to Aunt Jackie's challenges, The HOW Agency devised a comprehensive, full-funnel multi-channel strategy. This involved advanced social media advertising, engaging Google Ads, meticulous creative development, and precise targeting aligned with Amazon's attribution metrics. The goal was to connect with consumers and drive impactful results.

Feedback from The HOW Agency Team

Paul Miser, EVP and Group Director at The HOW Agency, expressed his pride in receiving the Gold MarCom Award. He emphasized the recognition as a testament to the team's dedication to creative, high-impact marketing strategies that yield substantial results. Looking ahead, the agency is excited to continue advancing innovation in integrated marketing.

Honors and Achievements of The HOW Agency in 2024

In addition to the MarCom Award, The HOW Agency has garnered multiple accolades throughout 2024, including a Gold Stevie Award in the American Business Awards. The agency’s success continues with wins at esteemed events such as the 16th Annual Shorty Awards and the PRNEWS 2024 Digital Awards, reinforcing their position as a leader in the digital marketing landscape.

About HOW and Its Marketing Philosophy

HOW operates under the umbrella of 5W agency, embodying a philosophy centered on radical accountability. This principle ensures that every digital marketing effort not only supports business growth but also creates new opportunities. The agency serves a diverse clientele across both B2C and B2B sectors and is recognized by authoritative groups, including the PR Daily Social Media and Digital Awards. It was honored as a Top 20 Digital Marketing Agency of the Year in 2023.

Connect with The HOW Agency

Individuals and businesses interested in learning more about The HOW Agency can visit howagency.co. The agency is dedicated to delivering responsive and effective marketing solutions that align with their clients' unique goals and aspirations.

About 5WPR

5WPR is a distinguished full-service PR agency specializing in creating impactful communication strategies that resonate with audiences. Founded in 2003, the agency has consistently achieved recognition as a leading firm in both the US and NYC by industry standards. Outstanding service to clients in sectors such as Beauty & Fashion, Technology, and Nonprofit underscores their focus on results-oriented communication strategies.

5WPR's Excellence Recognized

Beyond business accolades, 5WPR was included in the 2024 Digiday WorkLife Employer of the Year list, showcasing its commitment to maintaining a positive work environment focused on employee satisfaction and innovation.

Frequently Asked Questions

What is The HOW Agency recognized for?

The HOW Agency has been awarded a Gold MarCom Award for its exceptional integrated marketing for Aunt Jackie's.

What types of strategies does The HOW Agency use?

The agency employs multi-channel marketing strategies, including social media advertising, Google Ads, and Amazon attribution for targeted campaigns.

Who is Aunt Jackie's?

Aunt Jackie's Curls & Coils is a Black-owned hair care brand specializing in high-quality products for all hair types.

How does 5WPR support The HOW Agency?

5WPR, as the parent company, provides a broad framework of resources that empower The HOW Agency to deliver exceptional marketing solutions.

Where can I learn more about The HOW Agency?

More information about The HOW Agency can be found on their official website at howagency.co.

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