The GIST Reaches One Million Subscribers: A Milestone in Sports Media
The GIST Reaches One Million Subscribers
The GIST, an innovative sports media brand, has proudly announced a significant milestone: one million newsletter subscribers across its various platforms. This achievement highlights the ongoing demand for inclusive and equitable sports coverage that addresses the interests of both men's and women's sports.
Founding and Growth of The GIST
Established by three visionary college friends, Ellen Hyslop, Jacie deHoop, and Roslyn McLarty, The GIST emerged in 2017. The company's inception occurred during a time when the representation of women's sports in media was alarmingly low. Women accounted for less than 14 percent of sports journalists, and the coverage of female athletes was often negligible. The founders recognized this gap and set out to correct the narrative by offering engaging sports journalism that caters to a diverse audience.
A Call for Change in Sports Media
The stark underrepresentation of women's sports inspired the founders to create a platform providing comprehensive coverage for all athletes. With one million subscribers now, The GIST showcases the public's desire for diverse voices in sports media and an equal footing for female athletes.
Innovative Strategies for Audience Engagement
Under the guidance of co-founder Ellen Hyslop, who also serves as the Head of Content, The GIST has developed a unique brand voice that resonates well with its audience. Utilizing various media formats like newsletters, podcasts, and social media, The GIST has crafted compelling storytelling techniques that keep readers and listeners engaged.
Strategic Partnerships Fuel Growth
Co-founder Jacie deHoop, by focusing on partnerships, has played an instrumental role in generating revenue for The GIST. Collaborations with high-profile brands like Nike and Bumble have significantly contributed to the company's rapid financial growth, with revenue increasing twenty-fold in just two years.
Recognition and Awards
The GIST’s influence in reshaping sports media has not gone unnoticed. The team members were recognized on the Forbes 30 Under 30 list, reflecting their innovation and commitment to change. They've received support and mentorship from prominent organizations, which has further solidified their standing in the industry.
Acknowledging the Supporters
Hyslop thanked the GISTers and partners for their invaluable support, emphasizing their critical role in the company's journey. Her sentiments resonate with deHoop's acknowledgment of the community searching for a welcoming and empowering sports platform.
Future Aspirations for The GIST
The GIST’s commitment to equitable sports coverage continues to fuel its expansion. The company has formed partnerships with respected brands, successfully delivering engaging content across various platforms while advocating for the representation of female athletes.
Empowering Inclusivity in Sports
By focusing on both men's and women's sports equally, The GIST is not just reshaping media but also empowering fans. It provides a community for sports enthusiasts to engage in meaningful discussions and celebrate sporting achievements together.
Frequently Asked Questions
1. What is The GIST?
The GIST is a women-led sports media brand that delivers inclusive, engaging, and digestible coverage of both men's and women's sports.
2. When was The GIST founded?
The GIST was founded in 2017 by Ellen Hyslop, Jacie deHoop, and Roslyn McLarty.
3. What milestone did The GIST recently achieve?
The GIST recently reached one million subscribers across its platforms, showcasing its growth and popularity.
4. How does The GIST engage its audience?
The GIST engages its audience through newsletters, podcasts, and social media, providing relatable and accessible sports content.
5. What types of partnerships does The GIST have?
The GIST collaborates with a variety of brands, including Nike and Bumble, enhancing its visibility and revenue generation.
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