Thatch Partners with Lansing Lugnuts to Enhance Community Engagement
Thatch Forms Exciting Partnership with the Lansing Lugnuts
Thatch, known for its expertise in managed IT, cybersecurity, and cloud solutions, is delighted to announce its establishment as the Official IT Business Partner of the Lansing Lugnuts. This collaboration symbolizes a strong connection between two influential local organizations that prioritize community commitment, performance, and innovative approaches.
About the Lansing Lugnuts
The Lansing Lugnuts are cherished members of the Minor League Baseball community, bringing joy to fans since 1996. Operating as the High-A affiliate of the revered Athletics, they host their games at Jackson Field, a well-known venue celebrated for its welcoming environment and community contributions. The identity of the Lugnuts pays homage to the region’s automotive legacy and embodies its rich cultural history. Events like the Crosstown Showdown with Michigan State University have helped establish the Lugnuts as more than just a sports team; they are a vital part of the local culture.
The Significance of This Partnership
"We are excited to welcome Thatch as our Official IT Business Partner," expressed Zac Clark, General Manager of the Lansing Lugnuts. "Their commitment to innovation and reliability makes them a great addition to our team. Collaborating with a local powerhouse that mirrors our values of community engagement and performance is incredibly rewarding, both for us and our fans."
Announcing the Partnership
This partnership will officially kick off during the Lugnuts' 517 Day game. 517 Day is an eagerly anticipated celebration that takes place annually, honoring local pride and community spirit. The event features lively music, diverse food options, local art, and family-friendly activities, all reflecting the vibrant essence of Greater Lansing.
Transformation at Thatch
In conjunction with this new partnership, Thatch is also undergoing a significant brand transformation. The company has revamped its image, shortening its name from Thatch Computer Consulting to just Thatch. Along with this name change, they have redesigned their logo, launched a new website, and introduced the slogan: "Where Technology Meets Trust." These enhancements indicate Thatch's growth trajectory as a regional IT partner, dedicated to serving businesses throughout Michigan and the Midwest.
Commitment to Community Connections
Scott Milnes, CEO of Thatch, emphasized, "This partnership with the Lugnuts transcends sponsorship; it represents our shared commitment to fostering strong local relationships. We are eager to back a team that embodies the spirit of Lansing while extending our influence across the region."
Frequently Asked Questions
What is the significance of the partnership between Thatch and the Lugnuts?
The partnership signifies a strong local connection that emphasizes community engagement, innovation, and shared values between Thatch and the Lansing Lugnuts.
When will the partnership be officially announced?
The partnership will be formally announced during the Lugnuts' 517 Day game.
What does Thatch do?
Thatch provides managed IT, cybersecurity, and cloud solutions, helping local businesses enhance their technological capabilities.
Why is 517 Day important?
517 Day is celebrated to honor local pride and features festivities that showcase the culture and spirit of the Greater Lansing area.
How has Thatch changed its branding?
Thatch has simplified its name from Thatch Computer Consulting to just Thatch, introduced a new logo and website, and adopted a new tagline focusing on trust in technology.
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