TenCate Launches Pivot® Performance Turf Campaign to Innovate Sports Fields
Revolutionizing Sports Fields with Pivot® Performance Turf
TenCate, a recognized leader in synthetic turf innovation, is embarking on an exciting campaign to introduce its groundbreaking Pivot® Performance Turf. This initiative is not just about turf; it's about transforming sports fields into living labs where athletes and decision-makers can experience the future of sports surfaces firsthand.
Experience the Innovation at Pivot Field Days
At the heart of this campaign are the "Pivot Field Days," distinctive hands-on events taking place at various local sports facilities. These gatherings invite athletic directors, coaches, athletes, architects, and municipal decision-makers to interact directly with Pivot Turf, allowing them to witness its performance in real-time. The immersive experience showcases how this synthetic turf replicates the feel and dynamics of natural grass without its traditional downsides.
Hands-On Learning and Performance Tracking
During these Field Days, attendees can engage in activities that highlight Pivot's functionality. Equipped with biometric sensors, a TenCate representative captures live performance data, enabling participants to experience firsthand how the turf behaves under various conditions. This innovative approach not only highlights the turf's performance but also reinforces the claims that Pivot delivers results comparable to natural grass.
Positive Feedback from Decision-Makers
Feedback from the initial participants has been overwhelmingly positive. Dr. Colin Young, Global Director of R&D at TenCate, noted the value of direct experience, emphasizing that data validates Pivot's performance claims. Similarly, Charlie Beets from 3&2 Baseball Club labeled Pivot as a "gamechanger" for their facilities, acknowledging its long-lasting appearance even after significant use.
Strategic Outreach to Educate and Inform
As part of this broader initiative, TenCate is deploying digital educational resources and national advertising to circulate information about Pivot amongst key community members, including coaches and athletic directors. This comprehensive outreach aims to demonstrate not just the turf's capabilities but also the reliability and advantages it brings to sports facilities.
Creating Resources for Informed Decisions
The campaign is further enhanced by expanding the Playing for Keeps website. This digital platform serves as an invaluable resource for coaches and planners, offering detailed insights into the benefits of Pivot Turf. Visitors can find comparisons with traditional turf systems, comprehensive product specifications, and real-life testimonials from satisfied users.
Community Engagement through Data-Driven Insights
TenCate's commitment to community engagement signifies a shift in how synthetic turf can be perceived and utilized. By providing detailed information and transparent data, they empower decision-makers to make confident choices regarding their sports facilities.
Setting New Standards in Turf Technology
Developed through extensive research and engineering, Pivot Turf stands out with its remarkable features. Its design eliminates the need for performance infill, drastically reduces plastic waste, and upholds strict safety standards. Furthermore, it boasts longevity and fiber density that mimic natural grass more closely than any previous synthetic options.
Advancements in Sustainability and Performance
This new technology enhances the playing surface while also considering environmental impacts. For instance, the turf is regionally recyclable at the end of its life, addressing concerns around waste management and sustainability in sports infrastructure. TenCate's goal with this campaign is to elevate expectations surrounding synthetic turf, ensuring every player and coach recognizes the possibilities when cutting-edge technology merges with traditional sports.
About TenCate
TenCate is recognized globally as the leading creator and provider of synthetic turf systems used across sports and landscaping sectors. With headquarters based in Dalton, Georgia, and a strong presence in several countries, TenCate caters to a diverse clientele with a robust suite of products. Their commitment to quality and performance makes them a trusted choice among users worldwide.
Frequently Asked Questions
What is Pivot® Performance Turf?
Pivot® Performance Turf is an innovative synthetic turf product designed to replicate the feel and performance of natural grass, aimed at enhancing athletic performance.
What are Pivot Field Days?
Pivot Field Days are hands-on events where participants can experience the unique performance qualities of Pivot Turf firsthand, typically involving biometric tracking and direct engagement.
Who can attend the events?
The events are open to athletic directors, coaches, athletes, architects, and municipal decision-makers, providing insights into the advantages of Pivot Turf.
How does Pivot Turf compare to traditional turf?
Pivot Turf eliminates common issues associated with traditional synthetic turf, such as the need for infill and the use of rubber pellets, while offering superior performance and sustainability.
Where can I learn more about Pivot Turf?
Additional details can be found on the Playing for Keeps website, which offers resources on comparing turf types, product specifications, and user testimonials.
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